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WVU Online
WVU Online
1,001 – 5,000 Employees
B2CeCommerceEducation
WVU Online is the online learning initiative of West Virginia University, a land-grant institution founded in 1867. It delivers flexible online education for students balancing study with work, family, or other commitments, offering access to degree programs, academic resources, and learner support through a digital format. As part of West Virginia University’s education organization, WVU Online serves students seeking to advance their education remotely.
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Hybrid Graphic Designer, Student and Family Marketing

Full-time hybrid graphic designer creating digital, print, environmental, and promotional communications for WVU Online. The role supports student engagement, retention, family communications, and broader university marketing initiatives.

USUnited StatesVAVirginiaWVWest VirginiaHybridFull-timeEntry levelEnglish RequiredBrand Manager

Description

  • Create integrated marketing materials and visual communications for digital, print, environmental, and promotional channels
  • Produce graphics for social media, email, digital signage, presentations, publications, brochures, posters, campus signage, events, merchandise, and campaigns
  • Develop campaign creative focused on student experience, retention, engagement, parents, and institutional priorities
  • Build scalable design systems and templates that strengthen consistency across campus
  • Prepare final files for digital publishing and commercial print production
  • Adapt concepts across platforms while preserving visual coherence and communication impact
  • Produce accessible, practical, and engaging digital and print communications
  • Use UX principles to develop intuitive visual solutions for students, parents, and families
  • Create assets for student success, campus resources, events, wellness, academic support, and parent communications
  • Partner with marketing strategists, Student Life, Parent’s Club, digital services, mixed media, writers, content creators, the university Design team, and campus stakeholders
  • Present concepts and explain design decisions through a user-centered lens
  • Lead multiple projects from initial concepts through execution, revisions, approvals, and delivery
  • Set timelines, balance competing requests, and deliver work efficiently to a high standard

Requirements

  • Bachelor’s degree in graphic design, visual communication, or a related discipline
  • At least two years of relevant experience
  • Equivalent combinations of related education and experience may be considered
  • Understanding of typography, composition, color theory, hierarchy, balance, and visual storytelling
  • Knowledge of branding and visual identity consistency across channels
  • Awareness of current design trends, emerging technologies, and marketing communication practices
  • Knowledge of digital design for social media, email marketing, and digital signage
  • Knowledge of print production, including file preparation, specifications, proofing, and vendor coordination
  • Understanding of accessibility and inclusive design practices
  • Knowledge of audience-centered design methods
  • Understanding of marketing and communications strategy, campaign development, and audience segmentation
  • Knowledge of project management practices and creative production workflows
  • Professional portfolio showing strong digital and print design work
  • Ability to work quickly in a fast-paced environment
  • Ability to manage concurrent projects and perform effectively under pressure
  • Understanding of UX, responsive design, and accessibility best practices

Benefits

  • 37.5-hour workweek
  • 13 paid holidays
  • 24 annual vacation days
  • 18 sick days annually
  • Health insurance and additional benefits
  • 401(a) retirement plan with a 6% employee contribution match
  • Eligibility to continue health insurance and other retiree benefits
  • Wellness programs

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