McMillan Pazdan Smith Architecture is a Southeast-based firm working across architecture, planning, interior design, and advisory services. Its multidisciplinary practice supports corporate, commercial, industrial, civic, community, healthcare, higher education, and K–12 projects. The firm’s approach emphasizes collaboration and practical, innovative design, with particular attention to sustainability, historic preservation, and adaptive reuse.
Healthcare Practice Marketing Director (Remote, Florida)
Lead healthcare pursuit strategy, positioning, and growth for McMillan Pazdan Smith, a major architecture firm. Manage marketers and shape winning strategies for health capital projects across the practice.
Description
- Grow McMillan Pazdan Smith’s healthcare practice within the architecture firm.
- Lead healthcare pursuit strategy and delivery across all company locations.
- Create and document win strategies covering themes, message hierarchy, differentiators, proof points, and narrative arcs for RFQs, RFPs, and interviews.
- Build and direct healthcare pursuit teams, facilitate strategy sessions, establish schedules, assign responsibilities, and drive decisions.
- Set graphic direction for priority pursuits and provide guidance to designers.
- Manage interview preparation, including presentations, message consistency, team selection, coaching, rehearsals, and anticipated questions.
- Conduct win/loss reviews and apply insights to practice strategy and market positioning.
- Manage healthcare marketers by setting priorities, balancing workloads, and developing staff.
- Oversee quality assurance and quality control for healthcare pursuit materials while maintaining standards, playbooks, and templates.
- Measure and report pursuit performance, including shortlist rates, interview-to-win conversion, and win rates.
- Work with practice and business development leaders on go/no-go decisions and capture planning.
- Evaluate healthcare market trends, competitor positioning, and opportunities for growth.
- Lead healthcare brand strategy across sectors and markets.
- Maintain competitor profiles and inform practice leadership about market conditions.
- Keep project profiles, staff resumes, reference information, and case studies accurate and ready for pursuits.
- Coordinate with communications, project, design, and business development teams on public relations, social media, thought leadership, photography, awards, and client prepositioning.
- Handle other related responsibilities as assigned.
Requirements
- Bachelor’s degree in marketing, communications, journalism, English, or a related field.
- At least 12 years of professional services marketing experience, including substantial healthcare design or construction pursuit work.
- Proven success leading winning pursuits for major healthcare capital projects.
- Experience managing and developing marketing professionals.
- Strategic, collaborative, and results-focused approach.
- Strong business judgment and analytical capabilities.
- Consistently meticulous, accurate, and dependable follow-through.
- Exceptional writing and editing skills, including the ability to build persuasive arguments rather than simply compile content.
- Fluency in InDesign.
- Proficiency with CRM systems.
Benefits
- Fully remote work arrangement