Maker Lab
Maker Lab
51 – 200 Employees
ConsultingLogisticsMarketing
Maker Lab is a consulting and marketing company that helps brands build stronger in-house capabilities through embedded teams and studio-on-demand services. Its work brings together global, pre-vetted talent—including content creators and social strategists—matched with client needs using AI. Maker Lab focuses on social-first brand building, cultural trends, and hyperlocal content, with teams supporting collaborative delivery across consulting, marketing, and logistics contexts.

Growth Marketing Specialist - Maker Lab, Singapore (Hybrid)

Lead CRM, push, email, and in-app marketing campaigns for Maker Lab’s technology client in Singapore. Apply SQL, analytics, and mobile growth practices to improve customer communications and campaign performance.

Description

  • Run scalable, data-informed CRM programmes and support product feature launches
  • Build and maintain monthly calendars for push, email, and in-app content
  • Coordinate content requests from feature, marketing, and other internal stakeholders
  • Lead content production across positioning, copy, creative assets, audience targeting, and engineering needs
  • Manage push, email, and in-app communications from initial brief through launch
  • Prepare upload scripts and target lists, conduct pre-production QA, and schedule communications
  • Measure results through click-through and downstream metrics in partnership with analytics teams
  • Align stakeholders, manage expectations, and deliver projects against deadlines

Requirements

  • Bachelor’s degree or equivalent relevant professional experience
  • At least five years of experience in email, push, in-app marketing, CRM, or campaign management
  • Background in high-growth, technology-led matrix organisations; fintech experience is preferred
  • Experience with mobile app marketing and growth experimentation is desirable
  • Familiarity with CRM marketing technology is preferred
  • Practical experience using SQL for growth and marketing analytics
  • Ability to coordinate clearly and share information effectively with cross-functional teams
  • Strong data orientation with the ability to turn analysis into business decisions and campaign improvements
  • Critical-thinking skills, with a logical approach to evaluating solutions, conclusions, and problem-solving methods
  • Ability to initiate projects independently and adapt quickly in an agile environment
  • Demonstrated ability to manage competing priorities with close attention to detail
  • Strong analytical, project management, and stakeholder management capabilities
  • Copywriting experience is desirable
  • Excellent spoken and written English communication and presentation skills; fluency in another Asian language is preferred for JAPAC projects

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