Maker Lab
Maker Lab
Maker Lab este o companie de consultanță și marketing care ajută brandurile să își dezvolte capacități interne mai solide prin echipe integrate și servicii de studio la cerere. Activitatea sa reunește talente globale, verificate în prealabil —inclusiv creatori de conținut și strategi pentru rețelele sociale— potrivite nevoilor clienților cu ajutorul inteligenței artificiale. Maker Lab se concentrează pe construirea brandurilor cu prioritate pentru rețelele sociale, pe tendințele culturale și pe conținutul hiperlocal, cu echipe care sprijină livrarea colaborativă în contexte de consultanță, marketing și logistică.

Growth Marketing Specialist - Maker Lab, Singapore (Hybrid)

Lead CRM, push, email, and in-app marketing campaigns for Maker Lab’s technology client in Singapore. Apply SQL, analytics, and mobile growth practices to improve customer communications and campaign performance.

Descriere

  • Run scalable, data-informed CRM programmes and support product feature launches
  • Build and maintain monthly calendars for push, email, and in-app content
  • Coordinate content requests from feature, marketing, and other internal stakeholders
  • Lead content production across positioning, copy, creative assets, audience targeting, and engineering needs
  • Manage push, email, and in-app communications from initial brief through launch
  • Prepare upload scripts and target lists, conduct pre-production QA, and schedule communications
  • Measure results through click-through and downstream metrics in partnership with analytics teams
  • Align stakeholders, manage expectations, and deliver projects against deadlines

Cerințe

  • Bachelor’s degree or equivalent relevant professional experience
  • At least five years of experience in email, push, in-app marketing, CRM, or campaign management
  • Background in high-growth, technology-led matrix organisations; fintech experience is preferred
  • Experience with mobile app marketing and growth experimentation is desirable
  • Familiarity with CRM marketing technology is preferred
  • Practical experience using SQL for growth and marketing analytics
  • Ability to coordinate clearly and share information effectively with cross-functional teams
  • Strong data orientation with the ability to turn analysis into business decisions and campaign improvements
  • Critical-thinking skills, with a logical approach to evaluating solutions, conclusions, and problem-solving methods
  • Ability to initiate projects independently and adapt quickly in an agile environment
  • Demonstrated ability to manage competing priorities with close attention to detail
  • Strong analytical, project management, and stakeholder management capabilities
  • Copywriting experience is desirable
  • Excellent spoken and written English communication and presentation skills; fluency in another Asian language is preferred for JAPAC projects

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