Lorenz und Fuchs
Lorenz und Fuchs
1 – 10 Employees
ConsultingLegalMarketing
Lorenz und Fuchs is a digital agency serving law firms and legal service providers with web design, branding, SEO, performance marketing, and legal content. Founded in 2012, the agency combines website development, AI-assisted search optimization, Google Ads campaigns, and client-acquisition strategies to help legal businesses strengthen their online presence and attract qualified mandates. Its team operates from Kiel and Speyer in a B2B consulting and marketing capacity.

Freelance SEO and GEO Consultant – Remote Contract

Freelance SEO and GEO Consultant supporting a German digital agency that serves law firms. Improve WordPress websites, search rankings, and visibility across AI search platforms.

Description

  • Research keywords and prompts for traditional search engines and AI-powered search platforms
  • Build editorial plans from keyword and topic clusters
  • Prepare SEO content briefs for external writers
  • Find content gaps and emerging topic opportunities
  • Optimize WordPress titles, meta descriptions, headings, internal links, and other on-page elements
  • Improve existing website copy for keywords, search intent, and content structure
  • Prepare analyses, reports, and presentation materials for recurring client meetings
  • Assess client website SEO and support launches, relaunches, and migrations
  • Find optimization opportunities and turn them into actionable recommendations
  • Perform market and competitor research
  • Coordinate SEO initiatives with the SEO Manager and editorial, web development, and project management teams
  • Review crawling, indexing, redirects, canonical tags, and status codes
  • Track SEO performance with Google Search Console and SISTRIX
  • Investigate ranking losses and traffic declines
  • Monitor gained and lost backlinks and add directory listings
  • Assess visibility in Google AI Overviews, ChatGPT, Perplexity, and Gemini
  • Develop initiatives to improve visibility in AI search systems through GEO

Requirements

  • Several years of SEO experience, preferably in an agency environment or across multiple client projects
  • Proficiency with Google Search Console, SISTRIX, and widely used crawling tools such as Screaming Frog
  • Strong knowledge of technical SEO and WordPress
  • Experience with GEO and visibility in AI search systems
  • Experience working remotely with digital communication and project management tools
  • Reliable task prioritization across multiple projects with consistent on-time delivery
  • Organized, self-directed approach and enthusiasm for coordinating with a team
  • Excellent written and spoken German
  • Experience with legal or consulting websites is an advantage
  • Include references, availability, and hourly rate with your application

Benefits

  • A defined three-month project with potential for continued collaboration
  • Specialized client work in a demanding niche with high quality standards
  • An experienced, coordinated team across SEO, SEA, editorial, design, and web development
  • Fully remote work with flexible scheduling, plus regular meetings with your direct contact
  • Fair compensation

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