Point Foundation is a U.S.-based nonprofit working at the intersection of education and social impact. As a scholarship-granting organization for LGBTQ students, it helps promising lesbian, gay, bisexual, transgender, and queer students pursue their academic goals and develop their leadership potential. Its programs combine financial support with mentorship and leadership opportunities, enabling scholars to overcome barriers and contribute meaningfully to their communities and society.
Director of Marketing and Communications at Point Foundation (Los Angeles Hybrid)
Lead Point Foundation’s marketing and communications function in support of its LGBTQ+ scholarship mission, national visibility, and donor engagement. Own brand, media relations, digital strategy, campaigns, and mission-focused storytelling.
United States
California$130,000 – $165,000 / year
HybridFull-timeLeadEnglish RequiredChief Marketing OfficerDescription
- Own Point Foundation’s integrated marketing and communications strategy across earned, paid, social, digital, and brand channels
- Guide the organization’s voice, messaging, and overarching narrative across every communication platform
- Advise the CEO and COO with strategic recommendations and performance insights that inform organizational decisions
- Manage, mentor, and develop the Marketing & Communications team
- Support Development and Program teams with their marketing and communications priorities
- Oversee the department budget while coordinating in-house delivery with external agency resources
- Plan and manage the annual earned-media program and editorial calendar
- Set performance goals for the retained PR agency and promote scholar, alumni, and mission stories to journalists
- Develop an executive visibility strategy for the CEO
- Create press-ready scholar and alumni stories grounded in privacy, dignity, and informed consent
- Protect and advance Point’s brand identity through consistent brand and style standards
- Lead pointfoundation.org strategy, including user experience, content governance, and SEO
- Coordinate digital marketing across owned, earned, and paid media
- Supervise organizational collateral, fundraising assets, program materials, event communications, and digital content
- Establish the social media direction and oversee its implementation
- Build analytics dashboards and manage KPI measurement, audience research, and competitor analysis
- Approve all external-facing organizational communications
- Direct major campaigns from initial concept through launch, evaluation, and impact measurement
- Lead annual impact reporting and efforts to secure organizational recognition
Requirements
- At least eight years of experience in marketing, communications, or public relations
- At least three years in a senior or leadership position within a nonprofit, mission-driven, or similarly complex organization
- Senior management experience spanning a team, departmental budget, and external agencies at the same time
- A demonstrated ability to take responsibility for both strategic direction and hands-on delivery
- Experience leading across functions in a complex organization
- Intellectual curiosity and an active commitment to current, high-quality marketing and communications practice
- A strong record of earning coverage in national, regional, and trade media
- Working fluency with digital analytics, including Google Analytics, social platform insights, and email performance data
- Practical experience with SEO, SEM, inbound marketing systems such as HubSpot or equivalent, and CMS administration
- Confidence using AI tools throughout marketing and communications work
- Outstanding writing, editing, and storytelling skills across formats and audiences
- A credible executive presence and strong verbal communication skills, including presenting to boards and senior leaders, working with media, and acting as a spokesperson
- Highly organized, reliable, and comfortable managing deadlines
- Sound discretion and judgment when handling sensitive organizational information
- Extensive knowledge of LGBTQ+ and ally communities, relevant issues, advocacy environments, and media networks
- Strong alignment with Point’s mission and enthusiasm for communicating its philosophy, mission, and values
- A clear commitment to advancing equity and inclusion
- Preferred: change-management experience, AP style knowledge, nonprofit experience or exposure, and lived experience or established relationships in the LGBTQ+ community
Benefits
- Relocation assistance is available
- Accommodations are available throughout every stage of the hiring process