LifeStance Health provides mental health care through both in-person and telehealth appointments. Its network includes licensed psychiatrists, psychologists, therapists, and other clinicians who support people experiencing conditions such as anxiety, depression, and ADHD. Services include therapy, psychiatric evaluations, medication management, and psychological testing, with care plans tailored to individual needs. LifeStance Health operates across numerous states and accepts a broad range of insurance plans.
Director of Brand Strategy and Partnerships — LifeStance Health, Remote
Lead enterprise brand strategy and partnership development for LifeStance Health’s mental healthcare business. This role oversees brand governance, creative services, sponsorships, campaigns, and measurement across audiences and markets.
Description
- Lead and evolve LifeStance Health’s enterprise brand strategy, positioning, narrative, and messaging architecture
- Convert business priorities into strategies that support consumer growth, clinician engagement, referrals, recruiting, business development, reputation, and stakeholder trust
- Collaborate with marketing, clinical, operations, people, business development, M&A, and executive teams
- Create tailored brand strategies for patients, clinicians, employees, referral partners, candidates, payors, community partners, and other stakeholders
- Own enterprise brand governance, standards, guidelines, messaging frameworks, visual and verbal identity, and decision processes
- Shape brand architecture for specialty services, partnerships, de novo locations, M&A, service-line expansion, and future growth initiatives
- Direct creative services strategy, prioritization, workflows, delivery, and quality standards
- Build scalable creative systems, campaign assets, templates, toolkits, and branded materials
- Develop and lead branded partnership and sponsorship strategies across healthcare, mental health, employer, community, consumer, and adjacent categories
- Assess sponsorships, collaborations, thought leadership opportunities, and strategic relationships
- Turn brand strategy into campaign platforms, activation plans, creative briefs, audience segmentation, and market storytelling
- Work with performance marketing, content, PR, social, reputation, field, People and Talent, M&A, clinical, and communications teams
- Create brand health measurement frameworks and link brand activity to business results
- Prepare executive reporting and apply research, insights, and performance data to improve strategy, creative delivery, and partnership activation
Requirements
- At least 10 years of experience in brand strategy, brand management, integrated marketing, creative strategy, or brand experience
- Experience directing enterprise brand strategy within a complex, multi-site, multi-market, or matrixed organization
- Must be legally authorized to work in the United States
- Healthcare, behavioral health, consumer health, retail health, or another regulated-category background is strongly preferred
- Proven ability to build and govern brand systems across audiences, channels, markets, and stakeholder groups
- Experience managing creative teams, agencies, production partners, or cross-functional creative operations
- Experience creating or activating strategic partnerships, sponsorships, or branded collaborations
- Strong executive communication skills with the ability to influence senior stakeholders
- Ability to turn strategic thinking into clear recommendations
- Ability to balance long-term vision with hands-on execution
- Strong knowledge of consumer behavior, brand health, reputation, content strategy, digital experiences, and integrated campaigns
- Comfort working in a fast-moving, growth-oriented environment with changing priorities
- Demonstrated awareness, inclusivity, sensitivity, humility, and experience working with people from diverse backgrounds
- Ability to sit, stand, bend, speak, hear, and walk
- Ability to lift or move objects weighing up to 25 pounds
- Specific vision abilities include close, distance, color, peripheral, and depth vision, along with the ability to adjust focus
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Accidental death and dismemberment insurance
- Short-term and long-term disability coverage
- Life insurance
- 401(k) retirement savings plan with employer match
- Paid parental leave
- Paid time off
- Paid holidays
- Employee Assistance Program
- Potential annual bonus
- Eligibility for a long-term incentive plan