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hims & hers
hims & hers
201 – 500 Employees
ConsultingHealthcareMarketing
hims & hers is a digital healthcare platform that connects patients with licensed healthcare professionals through an online care process. Its services cover sexual health, weight management, hair regrowth, mental health, and skincare, with personalized treatment plans that may include prescription medications. The company serves patients across the United States and focuses on making care more accessible through transparent pricing, discreet shipping, and support from licensed providers. Its work brings together healthcare, technology, consulting, and marketing as it develops online experiences for people seeking treatment on their own terms.
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Director of Brand Strategy

Lead integrated brand campaigns and shape creative strategy for Hims & Hers, a personalized healthcare and wellness platform. Build brand frameworks that strengthen consumer understanding and support business results.

USUnited States
$200,000 – $230,000 / year
RemoteFull-timeLeadEnglish RequiredBrand Manager

Description

  • Shape brand personality, positioning, and messaging across Hims & Hers brands.
  • Develop channel strategies and briefs for integrated brand campaigns.
  • Review cross-functional channel briefs to maintain creative consistency during launches.
  • Assess the consumer journey and identify opportunities to improve it.
  • Clarify the value proposition and create engaging, brand-led consumer experiences.
  • Guide creative development with cross-functional teams, agencies, and vendors.
  • Give actionable feedback to keep creative work aligned with brand objectives.

Requirements

  • Bring 10–15 years of experience in creative and brand strategy.
  • Show a record of building and growing brands through creative storytelling.
  • Understand channel best practices across online and offline consumer touchpoints.
  • Ideally, have experience both on the brand side and in an agency or in-house setting.
  • Ideally, bring experience with healthcare, wellness, or direct-to-consumer brands.
  • Have deep expertise working with market research teams to uncover meaningful insights.
  • Be comfortable working in a fast-growing environment with shifting priorities.
  • Bring excellent storytelling, communication, and stakeholder management skills.
  • Be legally authorized to work in the United States for any employer without restriction.
  • Be able to work in the United States; the application asks whether immigration sponsorship may be required.

Benefits

  • Equity compensation.
  • Unlimited paid time off.
  • Company holidays.
  • Quarterly mental health days.
  • Medical, dental, and vision coverage.
  • Parental leave.
  • Employee Stock Purchase Program.
  • 401(k) benefits with an employer match.
  • Team offsite retreats.
  • Flexible, remote work approach.
  • Reasonable accommodations for qualified individuals with disabilities and disabled veterans.

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