Headway is a healthcare technology company operating an insurance-native marketplace for mental health care. Its platform connects people with licensed therapists and psychiatrists for in-person and online appointments, helping users find providers by specialty, location, and insurance coverage. Headway also manages insurance verification and billing, while giving providers tools such as a provider portal and insurance-native electronic health records system to reduce administrative work. The company partners with more than 100 insurance plans, supports care in multiple languages, and focuses on making in-network mental health services more accessible and affordable. Headway’s team works across healthcare, marketplace, and SaaS products, with hiring opportunities centered on technology and services that improve access to behavioral health care.
Remote Director of Patient and Brand Marketing at Headway
Lead patient and brand marketing for Headway’s mental healthcare platform, spanning brand growth, media strategy, product marketing, and patient acquisition.
Description
- Lead the patient and brand marketing team.
- Report to the Head of Brand, Product Marketing, and Communications.
- Bring consumer product experiences to market for patients.
- Build insight into patients’ beliefs, fears, and needs across their mental healthcare journey.
- Plan integrated advertising, influencer campaigns, brand partnerships, activations, and experiences.
- Plan media campaigns, manage substantial budgets, and test and optimize spending and channel mix.
- Shape products, content, and experiences to distinguish Headway in the market.
- Own outcomes for brand awareness and perception, funnel conversion, acquisition efficiency, and experimentation.
- Apply A/B and incrementality testing, brand tracking, media mix, and attribution modeling.
- Recruit, develop, and retain high-performing marketers.
Requirements
- Experience across brand, product, and integrated marketing.
- At least three years of hands-on media experience.
- Understanding of media math and campaign optimization against business goals.
- Experience leading or closely partnering with product marketing teams.
- Experience shaping brand strategy, creative, and partnerships in highly competitive, regulated categories.
- More than 15 years of marketing experience.
- A blend of agency and in-house experience.
- Experience at leading consumer technology brands.
- Experience with a multi-sided marketplace is a plus.
Benefits
- Equity.
- Comprehensive health and wellness benefits.
- Retirement savings plan.
- Meaningful ownership opportunities through equity.
- Reasonable accommodations for people with disabilities.