Headway je zdravstveno-tehnološko podjetje, ki upravlja zavarovalniško integrirano tržnico za storitve na področju duševnega zdravja. Njegova platforma povezuje ljudi z licenciranimi terapevti in psihiatri za osebne in spletne obiske ter uporabnikom pomaga najti izvajalce glede na specializacijo, lokacijo in zavarovalno kritje. Headway skrbi tudi za preverjanje zavarovanja in obračunavanje ter izvajalcem ponuja orodja, kot sta portal za izvajalce in elektronski sistem zdravstvenih kartotek, integriran z zavarovanjem, s čimer zmanjšuje administrativno delo. Podjetje sodeluje z več kot 100 zavarovalnimi načrti, podpira oskrbo v več jezikih in si prizadeva, da bi bile storitve duševnega zdravja v mreži zavarovanja dostopnejše in cenovno ugodnejše. Ekipa podjetja deluje na področjih zdravstva, tržnic in izdelkov SaaS, zaposlitvene priložnosti pa so osredotočene na tehnologije in storitve, ki izboljšujejo dostop do oskrbe na področju duševnega zdravja.
Remote Director of Patient and Brand Marketing at Headway
Lead patient and brand marketing for Headway’s mental healthcare platform, spanning brand growth, media strategy, product marketing, and patient acquisition.
Združene države Amerike212.000 $ – 265.000 $ / leto
Na daljavoPolni delovni časVodjaZahtevani Jezik: angleščinaVodja blagovne znamkeOpis
- Lead the patient and brand marketing team.
- Report to the Head of Brand, Product Marketing, and Communications.
- Bring consumer product experiences to market for patients.
- Build insight into patients’ beliefs, fears, and needs across their mental healthcare journey.
- Plan integrated advertising, influencer campaigns, brand partnerships, activations, and experiences.
- Plan media campaigns, manage substantial budgets, and test and optimize spending and channel mix.
- Shape products, content, and experiences to distinguish Headway in the market.
- Own outcomes for brand awareness and perception, funnel conversion, acquisition efficiency, and experimentation.
- Apply A/B and incrementality testing, brand tracking, media mix, and attribution modeling.
- Recruit, develop, and retain high-performing marketers.
Zahteve
- Experience across brand, product, and integrated marketing.
- At least three years of hands-on media experience.
- Understanding of media math and campaign optimization against business goals.
- Experience leading or closely partnering with product marketing teams.
- Experience shaping brand strategy, creative, and partnerships in highly competitive, regulated categories.
- More than 15 years of marketing experience.
- A blend of agency and in-house experience.
- Experience at leading consumer technology brands.
- Experience with a multi-sided marketplace is a plus.
Ugodnosti
- Equity.
- Comprehensive health and wellness benefits.
- Retirement savings plan.
- Meaningful ownership opportunities through equity.
- Reasonable accommodations for people with disabilities.