Headway ruhiy salomatlik xizmatlari uchun sug‘urtaga moslashtirilgan marketplace’ni boshqaradigan tibbiy texnologiyalar kompaniyasidir. Uning platformasi odamlarni litsenziyaga ega terapevtlar va psixiatrlar bilan yuzma-yuz hamda onlayn qabul uchun bog‘laydi, foydalanuvchilarga mutaxassislik, joylashuv va sug‘urta qamroviga ko‘ra xizmat ko‘rsatuvchilarni topishga yordam beradi. Headway sug‘urtani tekshirish va hisob-kitoblarni ham boshqaradi, shuningdek, xizmat ko‘rsatuvchilarga ma’muriy ishlarni kamaytirish uchun provayder portali va sug‘urtaga moslashtirilgan elektron tibbiy yozuvlar tizimi kabi vositalarni taqdim etadi. Kompaniya 100 dan ortiq sug‘urta rejasi bilan hamkorlik qiladi, bir nechta tillarda tibbiy yordam ko‘rsatishni qo‘llab-quvvatlaydi va tarmoq ichidagi ruhiy salomatlik xizmatlarini yanada qulay hamda hamyonbop qilishga e’tibor qaratadi. Headway jamoasi tibbiy xizmatlar, marketplace va SaaS mahsulotlari yo‘nalishlarida ishlaydi; ishga qabul qilish imkoniyatlari xulq-atvor salomatligi xizmatlaridan foydalanish imkoniyatini yaxshilaydigan texnologiya va xizmatlarga qaratilgan.
Remote Director of Patient and Brand Marketing at Headway
Lead patient and brand marketing for Headway’s mental healthcare platform, spanning brand growth, media strategy, product marketing, and patient acquisition.
Amerika Qo‘shma Shtatlari212 000 $ – 265 000 $ / yil
MasofaviyTo‘liq stavkaYetakchiTalab Qilinadigan Til: inglizchaBrend menejeriTavsif
- Lead the patient and brand marketing team.
- Report to the Head of Brand, Product Marketing, and Communications.
- Bring consumer product experiences to market for patients.
- Build insight into patients’ beliefs, fears, and needs across their mental healthcare journey.
- Plan integrated advertising, influencer campaigns, brand partnerships, activations, and experiences.
- Plan media campaigns, manage substantial budgets, and test and optimize spending and channel mix.
- Shape products, content, and experiences to distinguish Headway in the market.
- Own outcomes for brand awareness and perception, funnel conversion, acquisition efficiency, and experimentation.
- Apply A/B and incrementality testing, brand tracking, media mix, and attribution modeling.
- Recruit, develop, and retain high-performing marketers.
Talablar
- Experience across brand, product, and integrated marketing.
- At least three years of hands-on media experience.
- Understanding of media math and campaign optimization against business goals.
- Experience leading or closely partnering with product marketing teams.
- Experience shaping brand strategy, creative, and partnerships in highly competitive, regulated categories.
- More than 15 years of marketing experience.
- A blend of agency and in-house experience.
- Experience at leading consumer technology brands.
- Experience with a multi-sided marketplace is a plus.
Imtiyozlar
- Equity.
- Comprehensive health and wellness benefits.
- Retirement savings plan.
- Meaningful ownership opportunities through equity.
- Reasonable accommodations for people with disabilities.