WWF is an international nonprofit and charity focused on conservation, biodiversity, and environmental protection. Its global teams combine science, policy advocacy, community partnerships, public education, and collaboration with governments and businesses to protect endangered species and habitats, address climate change, and support the sustainable use of natural resources. WWF’s work spans conservation programs, research, and public awareness initiatives that connect nature protection with sustainable development.
Brand Engagement Manager — WWF (Remote, United States)
Lead WWF’s global brand engagement work across conservation communications, brand standards, campaigns, and partnerships. Help offices worldwide apply the brand consistently and strengthen its impact.
Description
- Support the Head of Brand Engagement in shaping and coordinating WWF’s global brand strategy
- Maintain WWF International and network brand standards, including visual and verbal guidelines, asset libraries, templates, and related resources
- Help develop and roll out the evolving WWF brand narrative across the global network
- Advise country and network offices on brand partnerships while identifying opportunities for regional collaboration
- Oversee relationships with relevant agencies, coordinate brand research, and monitor brand performance indicators
- Contribute to international campaigns and partnerships that increase brand visibility and engagement
- Help implement global brand strategy in line with WWF values and consistent communications across the network
- Enable WWF offices to adopt and lead Earth Hour through practical guidance, accessible evergreen assets, and a self-service model
- Partner with internal brand, communications, corporate engagement, and legal teams, as well as external agencies, suppliers, and partners
Requirements
- Seven or more years of relevant professional experience in communications, brand management, marketing communications, or a related field
- Degree in communications, marketing, corporate communications, or a related discipline
- Experience leading cross-functional communications and brand projects with multiple stakeholders, timelines, and deliverables in an international setting
- Experience producing engaging digital content, including written copy, visual materials, and presentations
- Ability to manage several projects concurrently
- Clear, proactive, creative, committed, adaptable, and persistent approach to work
- Strong discretion, tact, diplomacy, and relationship-building skills
- Excellent written and spoken English; additional languages are advantageous
- Experience with human rights and environmental issues is advantageous
- Ability to collaborate effectively within a multicultural team
- Commitment to WWF’s mission and organizational values of courage, integrity, respect, and collaboration