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High Tide Inc.
High Tide Inc.
1,001 – 5,000 Employees
Food & BeverageManufacturingRetail
High Tide Inc. is a company founded in 2009 and associated with the retail, food and beverage, and manufacturing sectors. Its company profile supports career discovery and recruitment, although no open positions are currently listed. The organization is reported to have between 1,001 and 5,000 employees.
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Digital Marketing Manager, Email and Affiliate (Canada Remote)

Lead email, affiliate, paid media, and cross-channel marketing for High Tide’s cannabis and e-commerce brands. Own revenue growth, performance improvement, and digital team direction.

CACanadaRemoteFull-timeMiddleSeniorEnglish RequiredDigital Marketing

Description

  • Set the strategic direction for email marketing across all brands as a revenue-generating channel
  • Establish email campaign plans, lifecycle programs, and testing priorities
  • Track email revenue, engagement, and conversion metrics to uncover improvement opportunities
  • Guide the Email Marketing Specialist’s optimization, testing, and scaling work
  • Shape strategy and performance across paid media, affiliate, and influencer channels
  • Oversee affiliate strategy, partner growth, commission models, campaign integration, and placement planning
  • Set partner priorities, align campaigns, and identify optimization opportunities
  • Assess affiliate partner results and determine whether to scale, optimize, or replace partners
  • Set paid media plans, performance expectations, creative direction, messaging, audience targeting, and optimization priorities
  • Guide influencer strategy, content, messaging, audience fit, and effectiveness measurement
  • Define digital channel responsibilities, performance goals, KPIs, and quarterly plans
  • Coordinate campaigns across email, web, paid media, affiliate, and social channels
  • Provide content direction and channel guidance to social teams and agency partners
  • Synthesize performance findings and deliver monthly updates to marketing leadership
  • Lead and develop the digital marketing team through clear expectations, priorities, and performance standards
  • Support campaign planning, performance analysis, competitive benchmarking, reporting, and AI-assisted insight generation
  • Assist with execution, analysis, troubleshooting, and operational work as required

Requirements

  • Six to ten or more years of experience in digital marketing, performance marketing, or e-commerce
  • Broad experience spanning email, web, paid media, affiliate, and other digital channels
  • Advanced experience in email marketing
  • Experience managing affiliate programs
  • Ability to create strategy, establish performance goals, and deliver measurable results
  • Strong analytical capability with the ability to turn data into practical recommendations
  • Background managing or directing cross-functional teams
  • Experience collaborating with agencies and external partners
  • Excellent communication and presentation abilities
  • A resume is required
  • A relevant portfolio, case studies, or work examples showing digital strategy, campaign results, or channel optimization

Benefits

  • The posting does not specify benefits, perks, or additional compensation details

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