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Bright
Bright
201 – 500 Employees
H1B Visa SponsorConsultingHealthcareLegal
Bright provides cloud-based accounting and payroll software for accountants, bookkeepers, and small to medium-sized businesses. Its product suite supports payroll processing, financial statement preparation, tax compliance, and practice management, helping professional firms and growing companies reduce manual administration, improve day-to-day productivity, and manage essential financial workflows with greater consistency.
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Contract Content Marketing Executive at Bright (Hybrid, Ireland)

Bright is seeking a contract Content Marketing Executive to create SEO-focused content across web, social media, email, video, and blogs. The role supports digital tools for accountants, payroll bureaus, and businesses.

IEIrelandHybridContractMiddleSeniorEnglish RequiredChief Marketing Officer

Description

  • Build and deliver content marketing strategies that support commercial and marketing goals
  • Manage an organised, multi-channel content calendar
  • Investigate industry developments, audience requirements, and competitor activity
  • Partner with the broader marketing team to connect content with campaigns, brand positioning, and business priorities
  • Set content KPIs and monitor initiative performance
  • Produce quality blog posts, website content, social media posts, email newsletters, video scripts, infographics, and other assets
  • Protect consistency across brand voice, style, and tone
  • Improve search visibility through keyword research and established SEO practices
  • Apply AI tools to research, drafting, and refinement while using sound editorial judgment
  • Work with designers, videographers, and other specialists to produce multimedia content
  • Plan content distribution through social, email, and partner channels
  • Participate in online communities and encourage discussion around Bright’s content
  • Measure and interpret content marketing results using platforms such as Google Analytics
  • Share updates on engagement, traffic, and lead-generation performance
  • Spot improvement opportunities and propose evidence-based recommendations
  • Report directly to the Marketing Manager

Requirements

  • Demonstrated experience in content marketing or digital marketing, preferably in a B2B or SaaS setting
  • Excellent writing ability and the flexibility to adjust tone for varied channels, audiences, and formats
  • Strong grasp of SEO principles and their use in content production
  • Practical experience with content analytics tools such as Google Analytics or equivalent
  • Comfort using AI tools within a content process, while applying editorial judgment to the results
  • Highly organised and self-directed, with the capacity to handle competing projects and deadlines
  • Experience in accountancy, payroll, or fintech is desirable
  • Familiarity with marketing automation or CRM systems such as HubSpot or equivalent is desirable
  • Basic video or graphic production capability with Canva, Adobe, or comparable tools is desirable

Benefits

  • Work on products designed to simplify people’s working lives
  • A collaborative, people-focused culture
  • A workplace that genuinely supports its employees
  • Independence to develop, progress, and make a meaningful contribution
  • The chance to join a fast-growing company making significant investments in AI

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