Bright oferă software bazat pe cloud pentru contabilitate și salarizare, destinat contabililor, administratorilor de registre contabile și întreprinderilor mici și mijlocii. Suita sa de produse sprijină procesarea salariilor, pregătirea situațiilor financiare, conformarea fiscală și gestionarea cabinetelor de specialitate, ajutând firmele profesionale și companiile aflate în creștere să reducă administrarea manuală, să îmbunătățească productivitatea de zi cu zi și să gestioneze fluxurile financiare esențiale cu mai multă consecvență.
Contract Content Marketing Executive at Bright (Hybrid, Ireland)
Bright is seeking a contract Content Marketing Executive to create SEO-focused content across web, social media, email, video, and blogs. The role supports digital tools for accountants, payroll bureaus, and businesses.
Descriere
- Build and deliver content marketing strategies that support commercial and marketing goals
- Manage an organised, multi-channel content calendar
- Investigate industry developments, audience requirements, and competitor activity
- Partner with the broader marketing team to connect content with campaigns, brand positioning, and business priorities
- Set content KPIs and monitor initiative performance
- Produce quality blog posts, website content, social media posts, email newsletters, video scripts, infographics, and other assets
- Protect consistency across brand voice, style, and tone
- Improve search visibility through keyword research and established SEO practices
- Apply AI tools to research, drafting, and refinement while using sound editorial judgment
- Work with designers, videographers, and other specialists to produce multimedia content
- Plan content distribution through social, email, and partner channels
- Participate in online communities and encourage discussion around Bright’s content
- Measure and interpret content marketing results using platforms such as Google Analytics
- Share updates on engagement, traffic, and lead-generation performance
- Spot improvement opportunities and propose evidence-based recommendations
- Report directly to the Marketing Manager
Cerințe
- Demonstrated experience in content marketing or digital marketing, preferably in a B2B or SaaS setting
- Excellent writing ability and the flexibility to adjust tone for varied channels, audiences, and formats
- Strong grasp of SEO principles and their use in content production
- Practical experience with content analytics tools such as Google Analytics or equivalent
- Comfort using AI tools within a content process, while applying editorial judgment to the results
- Highly organised and self-directed, with the capacity to handle competing projects and deadlines
- Experience in accountancy, payroll, or fintech is desirable
- Familiarity with marketing automation or CRM systems such as HubSpot or equivalent is desirable
- Basic video or graphic production capability with Canva, Adobe, or comparable tools is desirable
Beneficii
- Work on products designed to simplify people’s working lives
- A collaborative, people-focused culture
- A workplace that genuinely supports its employees
- Independence to develop, progress, and make a meaningful contribution
- The chance to join a fast-growing company making significant investments in AI