IZZIO ARTISAN BAKERY is a family-owned Colorado bakery established in 1994, producing traditional organic sourdough breads through small-batch baking and natural fermentation of up to 72 hours. The company uses non-GMO ingredients sourced from local farmers and maintains traceability from grain to loaf. Its products include artisan breads, sandwiches, and take-and-bake offerings, serving customers who value carefully made, flavorful bread.
Brand Director, CPG Marketing — IZZIO Artisan Bakery (Hybrid, Colorado)
Lead IZZIO Artisan Bakery’s sourdough brand strategy, integrated campaigns, and product launches. Use consumer insights, retail data, and cross-functional leadership to strengthen retailer and sales storytelling.
Description
- Shape IZZIO’s brand positioning across all customer touchpoints
- Help develop and execute brand strategy and annual marketing plans
- Own the annual brand calendar and integrated campaign roadmap
- Direct brand development for launches, including narrative, naming, creative, and go-to-market planning
- Protect brand identity and guidelines across packaging, retail, digital, trade, and social channels
- Lead integrated campaigns from initial planning through multichannel launch
- Develop creative briefs, guide feedback, manage timelines, and uphold brand standards
- Direct earned media and public relations, including agency relationships
- Oversee social and influencer strategy with support from an internal direct report
- Manage marketing assets and owned media channels
- Bring consumer insights into decisions and represent the consumer perspective internally
- Help define and report on brand health metrics
- Plan and manage consumer research, translating findings into practical recommendations
- Apply retail and shopper knowledge to marketing decisions
- Create sales and retailer presentations using syndicated POS and panel data
- Collaborate with sales and other cross-functional leaders
- Provide Sales with marketing programs and supporting assets
- Manage, coach, and develop the marketing team
- Explain strategy, results, and tradeoffs to leadership and cross-functional partners
- Report to the SVP, Marketing
Requirements
- Bachelor’s degree in marketing, business, or a related discipline
- At least 7 years of experience in CPG brand marketing
- Two or more years of people-management experience
- At least two years in a director-level leadership role
- Natural products or bakery experience is strongly preferred
- Experience working with syndicated POS and panel data
- Background managing consumer research initiatives
- Strong writing and editing capabilities
- Ability to apply, expand, and teach the IZZIO brand voice
- Experience developing and launching integrated campaigns
- Experience building brand partnerships from concept through completion
- Experience overseeing external PR, digital, and advertising agencies
- Experience managing internal social and creative teams
- Strong understanding of program ROI measurement
- Comfort working with startup-level pace and ownership
- Deep understanding of customers and end consumers
- Willingness to execute hands-on work in addition to providing approval
- Candidates in Colorado or the Mountain or Pacific time zones are preferred
- Relocation assistance is not available
Benefits
- Potential annual bonus program
- Medical, dental, and vision insurance options
- 401(k) plan with company match
- Life insurance coverage
- Long-term disability insurance
- Paid time off
- Paid holidays
- Flexible scheduling where possible
- Ongoing training
- Professional development opportunities
- Career advancement pathways
- Weekly take-home bread
- Occasional team meals
- Early access to product innovations
- Coffee provided at the office
- Employee Portal Recognition & Rewards opportunities