IZZIO ARTISAN BAKERY कोलोराडो में स्थित एक पारिवारिक बेकरी है, जिसकी स्थापना 1994 में हुई थी। यह छोटी मात्रा में बेकिंग और 72 घंटे तक के प्राकृतिक किण्वन के माध्यम से पारंपरिक ऑर्गेनिक सॉरडो ब्रेड बनाती है। कंपनी स्थानीय किसानों से प्राप्त गैर-जीएमओ सामग्री का उपयोग करती है और अनाज से लेकर तैयार ब्रेड तक पूरी ट्रेसबिलिटी बनाए रखती है। इसके उत्पादों में आर्टिसन ब्रेड, सैंडविच और घर पर बेक करने के लिए तैयार विकल्प शामिल हैं, जो सावधानी से बनाए गए स्वादिष्ट ब्रेड पसंद करने वाले ग्राहकों के लिए हैं।
Brand Director, CPG Marketing — IZZIO Artisan Bakery (Hybrid, Colorado)
Lead IZZIO Artisan Bakery’s sourdough brand strategy, integrated campaigns, and product launches. Use consumer insights, retail data, and cross-functional leadership to strengthen retailer and sales storytelling.
संयुक्त राज्य
कोलोराडो$1,50,000 – $1,75,000 / वर्ष
हाइब्रिडपूर्णकालिकलीडआवश्यक भाषा: अंग्रेज़ीब्रांड मैनेजरविवरण
- Shape IZZIO’s brand positioning across all customer touchpoints
- Help develop and execute brand strategy and annual marketing plans
- Own the annual brand calendar and integrated campaign roadmap
- Direct brand development for launches, including narrative, naming, creative, and go-to-market planning
- Protect brand identity and guidelines across packaging, retail, digital, trade, and social channels
- Lead integrated campaigns from initial planning through multichannel launch
- Develop creative briefs, guide feedback, manage timelines, and uphold brand standards
- Direct earned media and public relations, including agency relationships
- Oversee social and influencer strategy with support from an internal direct report
- Manage marketing assets and owned media channels
- Bring consumer insights into decisions and represent the consumer perspective internally
- Help define and report on brand health metrics
- Plan and manage consumer research, translating findings into practical recommendations
- Apply retail and shopper knowledge to marketing decisions
- Create sales and retailer presentations using syndicated POS and panel data
- Collaborate with sales and other cross-functional leaders
- Provide Sales with marketing programs and supporting assets
- Manage, coach, and develop the marketing team
- Explain strategy, results, and tradeoffs to leadership and cross-functional partners
- Report to the SVP, Marketing
आवश्यकताएँ
- Bachelor’s degree in marketing, business, or a related discipline
- At least 7 years of experience in CPG brand marketing
- Two or more years of people-management experience
- At least two years in a director-level leadership role
- Natural products or bakery experience is strongly preferred
- Experience working with syndicated POS and panel data
- Background managing consumer research initiatives
- Strong writing and editing capabilities
- Ability to apply, expand, and teach the IZZIO brand voice
- Experience developing and launching integrated campaigns
- Experience building brand partnerships from concept through completion
- Experience overseeing external PR, digital, and advertising agencies
- Experience managing internal social and creative teams
- Strong understanding of program ROI measurement
- Comfort working with startup-level pace and ownership
- Deep understanding of customers and end consumers
- Willingness to execute hands-on work in addition to providing approval
- Candidates in Colorado or the Mountain or Pacific time zones are preferred
- Relocation assistance is not available
लाभ
- Potential annual bonus program
- Medical, dental, and vision insurance options
- 401(k) plan with company match
- Life insurance coverage
- Long-term disability insurance
- Paid time off
- Paid holidays
- Flexible scheduling where possible
- Ongoing training
- Professional development opportunities
- Career advancement pathways
- Weekly take-home bread
- Occasional team meals
- Early access to product innovations
- Coffee provided at the office
- Employee Portal Recognition & Rewards opportunities