RWS Group
RWS Group
5,001 – 10,000 Employees
ConsultingHealthcareLegal
RWS Group provides AI-powered language services and technology for translation, localization, and multilingual content management. Its solutions support organizations in aerospace, finance, legal, life sciences, healthcare, consulting, and technology by helping improve translation workflows and communication across languages and cultures.

Account-Based Marketing Strategist, TrainAI (United States Remote)

Lead account-based marketing for RWS TrainAI’s enterprise AI data services. Create personalized campaigns, equip sales teams, and use performance insights to expand strategic accounts.

Description

  • Lead the TrainAI marketing strategy across a defined portfolio of target accounts
  • Coordinate account planning with sales leaders
  • Develop tailored narratives, content, and engagement programs that expand accounts from initial projects to scaled revenue
  • Investigate target organizations and map stakeholders, entry points, opportunities, and localization relationships
  • Continuously refresh account research to keep positioning and ABM strategy relevant
  • Produce customized sales enablement assets, proposals, RFP responses, emails, advertising, and web content for individual accounts
  • Maintain a weekly communication rhythm with TrainAI business development managers
  • Partner with marketing operations on live ABM reporting covering engagement, buyer engagement, MQAs, sales-cycle duration, deal size, and revenue impact
  • Share effective ABM plays within TrainAI’s centralized AI-enabled ABM framework
  • Support broader account marketing through brand awareness, organic social media, content development, and events

Requirements

  • At least five years of ABM or strategic account marketing experience serving large, complex B2B enterprise or hyperscaler accounts
  • Background working with technical buyers through lengthy, multi-stakeholder sales cycles
  • Strong interest in AI and willingness to build enough technical understanding to discuss AI training data with an ML lead
  • A curious, adaptable approach with the ability to learn quickly and refine working methods
  • Experience applying AI to shorten research-to-asset workflows
  • Sound judgment when evaluating AI-generated drafts
  • Ability to expand and improve reusable AI skills and agents
  • Familiarity with ABM platforms and tools such as 6Sense, Influ2, and Mutiny
  • Commercial fluency, including the ability to interpret pipeline and stakeholder maps
  • Ability to collaborate effectively across disciplines and specialist teams
  • Experience in AI data services is preferred

Benefits

  • 25 days of paid time off, including 15 vacation days and 10 sick days
  • Company holidays
  • A paid day off for your birthday
  • Paid time for community volunteering
  • Fully paid parental leave
  • 401(k) retirement plan with company matching
  • Company-wide agile work policy designed to support flexibility, trust, and work-life balance
  • Continuing education and professional development programs
  • Opportunities to broaden skills and advance your career
  • Collaborative, inclusive global workplace

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