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Senior Creative Strategy Lead
Lead creative strategy for Enova’s online financial services brands, using performance data to guide messaging and campaigns. Manage copywriters and improve paid social creative through testing and channel insights.
संयुक्त राज्य
इलिनॉय$90,000 – $1,15,000 / वर्ष
हाइब्रिडपूर्णकालिकवरिष्ठआवश्यक भाषा: अंग्रेज़ीरचनात्मक रणनीतिकारविवरण
- Set creative strategy across Enova’s brands, connecting performance data to creative work.
- Gather performance data and business insights from marketing and channel partners.
- Turn insights into narratives, messaging direction, creative strategies, briefs, and recommendations.
- Build testing strategies and learning plans with channel owners and marketers.
- Develop concepts for testing, iteration, and scaling, and apply results to future work.
- Keep campaigns aligned with strategic pillars and messaging frameworks across channels.
- Lead paid social campaign development and optimization with design, marketing, and business teams.
- Manage and mentor a small copywriting team.
- Apply data and AI tools to improve and accelerate the copy team’s work.
- Manage team processes and resources, and improve how the team operates.
- Contribute directly to high-priority concepts and headline tests.
- Present strategic recommendations and align creative work with business priorities.
आवश्यकताएँ
- Bring at least eight years of experience in creative strategy, content strategy, or copywriting leadership.
- Use performance marketing data to inform creative strategy and testing.
- Have experience in a highly regulated industry, preferably banking or financial services.
- Show a track record spanning both strategic planning and creative execution.
- Demonstrate strong copywriting and editing skills, with a portfolio showing conceptual thinking and results.
- Have direct experience managing, mentoring, and developing copywriters or creative team members.
- Be comfortable using Asana, Figma, Adobe Analytics, Meta Ads Manager, and Snowflake.
- Have experience with AI tools such as Claude and ChatGPT.
- Be eligible to work in the United States; Enova cannot sponsor visas or assume existing sponsorship.
लाभ
- A bonus may be available.
- Health, dental, and vision insurance, including mental health benefits.
- 401(k) matching and a Roth option for U.S.-based employees.
- Paid time off and holidays.
- Sabbatical program for eligible roles.
- Summer hours for eligible roles.
- Paid parental leave.
- Employee inclusion groups: B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova.
- Employee recognition and rewards program.
- Charitable donation matching and a paid volunteer day.
- Hybrid schedule with remote flexibility on Mondays and Fridays.
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