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Mercola is a direct-to-consumer wellness retailer whose online marketplace brings together dietary supplements, sports nutrition, personal care and beauty, healthy foods, pet health products, and wellness goods for the home. Its product range includes vitamins, probiotics, omega-3s, and specialized formulations, alongside options centered on natural, organic, regenerative, and specialized-diet products. The company operates in e-commerce and serves consumers through its online store.
Head of Digital Growth
Lead growth for Mercola’s consumer health platform, scaling it from early traction to millions of paying subscribers. Own acquisition, conversion, retention, and subscription monetization.
विवरण
- Lead paid and organic user acquisition at scale.
- Manage performance across social, search, influencer, affiliate, and emerging channels.
- Design and refine onboarding, trial, and subscription conversion flows.
- Run ongoing tests to improve activation, conversion, and early retention.
- Grow subscriber retention, engagement, and lifetime value.
- Improve subscription monetization and upsell strategies.
- Manage core growth metrics, including CAC, LTV, retention, and conversion.
- Work with product and engineering teams on product improvements that support growth.
- Scale the consumer health platform from early traction to millions of paying subscribers.
- Test, iterate, and deliver measurable results at pace.
आवश्यकताएँ
- A track record of growing a consumer app from installs through subscriptions to recurring revenue.
- Experience driving growth at a scale of millions of users.
- Demonstrated ability to lower customer acquisition cost while increasing volume.
- Experience in consumer health, wellness, fitness, or a related subscription business.
- Strong knowledge of LTV:CAC, retention cohorts, conversion funnels, and attribution.
- A record of documented performance metrics and outcomes.
- Experience with combined subscription and product monetization models.
- Familiarity with AI-powered personalization and engagement.
- Experience with hardware and software ecosystems.
- Experience taking a product from early traction to mass-market adoption.
लाभ
- Medical, dental, and vision coverage.
- Accident, hospital indemnity, and critical illness coverage.
- Employee Assistance Program.
- Employer-paid life and AD&D insurance.
- Optional supplemental life and AD&D insurance.
- Short- and long-term disability insurance.
- Flexible Spending Accounts.
- Health Spending Accounts.
- Dayforce Wallet, with pay available as it is earned.
- Employee discount.
- 401(k) retirement plan with employer matching contributions.
- Pet insurance.
- Wellness program offerings.
- Paid time off accrued each pay period based on years of service, starting at 20 days annually.
- Nine paid holidays per year, including one floating holiday.
- A high-impact role with ownership and direct influence on company growth.
- The opportunity to build and scale from early traction to broad adoption.
- Exposure to growth strategies and experimentation.
- A performance-focused environment that values speed and measurable results.
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