Fairway dezvoltă software bazat pe inteligență artificială care automatizează procedurile de obținere a titlurilor de proprietate și de înmatriculare a vehiculelor pentru operatorii de flote, reprezentanțele auto și companiile conexe. Platforma ajută echipele să verifice documentele, să depisteze erorile și să țină pasul cu cerințele DMV din Statele Unite, inclusiv cu regulile aplicabile în peste 3.000 de comitate. Prin reducerea activităților administrative manuale și a greșelilor de conformitate, Fairway contribuie la eficientizarea operațiunilor flotelor și ale sectorului auto.
Senior Paid Digital Marketing Manager
Lead paid acquisition across Google, Meta, and Local Services Ads for a growing multi-brand organization. Oversee an annual budget of about $12–13 million, agency partnerships, performance analytics, and team development.
Statele Unite ale Americii
Texas110.000 $ – 125.000 $ / an
RemoteNormă întreagăNivel mediuSeniorLimbă Obligatorie: englezăManagerDescriere
- Manage an annual paid media budget of approximately $12–13 million across Google, Meta, Local Services Ads, and other channels.
- Set quarterly and annual paid media plans around lead generation, revenue, and customer acquisition goals.
- Distribute investment across brands, markets, and seasonal opportunities to meet blended CAC targets.
- Manage budget pacing, forecasts, and variance reporting for the paid digital portfolio.
- Find ways to improve investment efficiency and grow high-performing channels, markets, and campaigns.
- Own the primary relationship with the paid media agency of record.
- Run agency performance reviews and quarterly business reviews.
- Oversee agency changes and onboarding, including account transfers, campaign rebuilds, and historical data migration.
- Set priorities and roadmaps for conversion rate optimization testing.
- Manage relationships with third-party lead aggregators and marketplace partners.
- Negotiate commercial terms and oversee lead quality, cost per lead, and channel performance.
- Set Local Services Ads strategy and manage investment across the organization’s brands.
- Assess emerging paid media and lead generation channels for testing, validation, and potential scale.
- Lead, coach, and develop the paid digital marketing team.
- Strengthen team capabilities and build succession plans across the multi-brand portfolio.
- Work with the CRO, SEO, Digital Experience, and Platform teams.
- Set campaign quality assurance standards, operating procedures, reporting schedules, and best practices.
- Provide paid digital data for the monthly marketing efficiency scorecard.
- Coordinate with Finance and Marketing Analytics to source, reconcile, and report paid media actuals accurately.
- Turn channel performance data into business insights and recommendations.
- Prepare reports for senior leaders and board audiences.
- Keep blended customer acquisition cost within established targets.
- Build and retain a strong paid digital team and develop reporting that can scale.
Cerințe
- Bring 5–7 years of experience in paid digital marketing, performance marketing, or a related field.
- Have at least 2–3 years of experience managing a team and/or a large paid media budget across multiple brands or locations.
- Demonstrate experience managing an annual paid media budget of $5 million or more, including Google, Meta, and/or Local Services Ads.
- Have client-side experience owning an agency-of-record relationship, including strategy, performance oversight, and accountability.
- Bring experience with third-party lead aggregators, marketplaces, or other performance-based lead generation channels.
- Show a record of hiring, developing, coaching, and retaining effective marketing teams.
- Use strong analytical skills to connect paid media performance with CAC, revenue, and broader business goals.
- Have experience forecasting, managing budget pacing, and communicating results to senior leaders.
- Be comfortable in a fast-moving, multi-brand setting with executive and board-level reporting expectations.
- Bring experience in home services, franchising, multi-location businesses, or another high-consideration consumer services industry.
- Have managed paid media across multiple brands and geographic markets.
- Have experience in a private equity-backed or similarly performance-focused organization.
- Bring experience with conversion rate optimization strategy and experimentation.
- Have managed Local Services Ads and third-party lead generation marketplaces at scale.
- Understand how lead volume, lead quality, conversion, CAC, and revenue relate.
- Have led agency transitions, platform migrations, or major changes to paid media operations.
Beneficii
- Competitive salary and performance-based incentives.
- Comprehensive benefits package.
- Paid time off and company holidays.
- Professional development opportunities.
- Collaborative, growth-focused work environment.
- Opportunity to lead a high-impact marketing function across a growing portfolio of brands.