Moneycorp
Moneycorp
Moneycorp oferă servicii de plăți internaționale și schimb valutar pentru companii, instituții și persoane fizice. Cu peste 45 de ani de experiență pe piață și operațiuni desfășurate în baza a două licențe bancare, compania sprijină plățile internaționale și tranzacționarea valutară pe o gamă largă de piețe. Serviciile sale sunt concepute pentru a ajuta clienții să gestioneze activitățile financiare transfrontaliere și nevoile lor valutare.

Senior Marketing Manager, B2B Payments (Hybrid)

Lead acquisition, retention, partner marketing, and lifecycle campaigns for Moneycorp’s corporate, banking, and private-client payments business. Drive data-informed marketing across North American and international markets.

Descriere

  • Lead multi-channel acquisition programs spanning paid media, outbound outreach, and partnerships
  • Support account-based marketing initiatives for priority prospects alongside Sales
  • Create and maintain sales enablement materials and collateral
  • Build retention, cross-sell, and upsell programs for existing corporate clients
  • Map lifecycle and engagement journeys using CRM and marketing automation insights
  • Create client-facing content, including customer case studies
  • Develop co-marketing strategies and campaign materials for strategic and referral partners
  • Coordinate joint promotions and ongoing partner communications
  • Deliver integrated campaigns across email, paid media, social channels, and events
  • Work with Digital Marketing teams on PPC, SEO, and paid social activity
  • Maintain compliance with applicable legal and regulatory requirements across markets
  • Oversee CRM and marketing automation processes for segmentation, targeting, and reporting
  • Measure campaign results, pipeline contribution, and client retention performance
  • Use performance data to improve audience targeting, messaging, and channel allocation
  • Organize client and partner events, webinars, and local market activations
  • Partner with Sales and Partnerships to maximize activity in target markets
  • Serve as the daily marketing liaison for Sales, Dealing, and Partnerships teams
  • Brief, coordinate, and oversee external agency partners
  • Share performance reporting and strategic recommendations with Marketing VPs

Cerințe

  • At least five years of marketing experience, preferably in financial services, foreign exchange, or payments
  • B2B marketing experience is preferred
  • Demonstrated success delivering acquisition and retention programs
  • Background in account-based marketing and partner marketing
  • Strong knowledge of corporate customer segments, market conditions, and competitor positioning
  • Skilled in planning and delivering campaigns across digital channels, email, and events
  • Experience with CRM and marketing automation tools for segmentation and performance reporting
  • Strong analytical capability, including measuring ROI and pipeline influence
  • Excellent written and verbal communication skills
  • Able to manage several stakeholders and campaigns in a fast-moving environment
  • Degree in Marketing, Business, or a related field, or equivalent professional experience
  • Fluent English is required; additional languages are beneficial
  • Proactive, persistent, self-directed, and collaborative working style
  • Professional and confident when representing the company internally and externally
  • Self-motivated approach suited to a commercially focused, fast-paced environment

Beneficii

  • Competitive salary package
  • Private medical insurance
  • Hybrid working arrangement

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