Gridcog dezvoltă software pentru organizațiile care navighează tranziția către sisteme energetice descentralizate și cu emisii reduse de carbon. Platforma sa reunește planificarea energetică, monitorizarea performanței și optimizarea, ajutând echipele să ia decizii informate pe măsură ce evoluează nevoile lor operaționale de energie în sectoare precum consultanța, logistica și energia.
Senior Marketing Lead at Gridcog (London Hybrid)
Lead Gridcog’s global marketing strategy as its clean-energy project-modelling SaaS expands across Europe. Own positioning, demand generation, brand development, and commercial marketing performance.
Descriere
- Lead Gridcog’s global marketing strategy, planning, budget, and performance across brand, positioning, and demand generation.
- Refine Gridcog’s brand, positioning, and messaging for both users and economic buyers.
- Maintain consistent messaging across the company.
- Strengthen the existing brand identity and apply its guidelines consistently across marketing materials.
- Extend the UK and Australian brand presence into Europe in collaboration with commercial teams in Berlin and Madrid.
- Improve the website as a clear expression of positioning and an effective marketing and lead-generation channel.
- Support content, events, thought leadership, and growth marketing initiatives with a sharper commercial focus.
- Partner with sales to connect campaigns, events, and content to target accounts and revenue goals.
- Write, brief, edit, create campaigns, and deliver marketing work as a hands-on player-coach.
- Provide direction for the marketing team and support its development.
- Report to the CCO and constructively challenge the Executive team when needed.
Cerințe
- Strong B2B marketing experience, ideally in early-stage SaaS, with experience as a senior manager or second-in-command owning significant parts of the function, or a record of exceptional results in an agency setting.
- Genuine enthusiasm for strategy and messaging, supported by the ability to execute effectively.
- Ability to understand technical material, identify customer-relevant insights, and translate complex products into clear value propositions for users and senior decision-makers.
- Proven ability to generate leads that sales teams consider valuable.
- Commercially focused approach with strong knowledge of marketing metrics and data-led prioritization.
- Experience across multiple marketing channels and openness to testing new methods.
- Strong creative judgment and the ability to make complex ideas bold, credible, and understandable.
- Some people-management experience and an interest in building a high-performing team.
- AI-native working style, including daily use of AI tools and sound judgment about when to override them.
- Experience marketing energy products or working in another complex technical field is a bonus.
- Experience developing counter-positioning against a range of competitors is a bonus.
- Experience managing a martech stack spanning CRM, analytics, and data is a bonus.
- Fluency in another European language is a bonus.
Beneficii
- Competitive remuneration based on experience and skills, together with equity ownership in Gridcog.
- Join Gridcog’s social teams in London, Berlin, or Madrid with flexible working arrangements.
- Work with a high-performing team that values innovation and creative problem-solving.
- Help contribute to the decarbonisation of the global energy system.
- Receive support for continued professional and personal development.
- Attend an annual company-wide retreat; previous retreats have taken place in Bali and on Bintan Island.