Informa
Informa
Informa este un grup global de informații de afaceri care deservește publicul profesional, academic și comercial prin evenimente specializate, produse digitale și activități editoriale. Portofoliul său include Informa Markets, care sprijină dezvoltarea afacerilor prin evenimente comerciale, și Taylor & Francis, cunoscută pentru publicarea cercetărilor academice. Cu operațiuni în peste 30 de țări și aproximativ 12.000 de colegi, Informa oferă oportunități de carieră în managementul evenimentelor, editare, marketing, tehnologie, cercetare și servicii pentru companii. Activitatea companiei se concentrează pe sprijinirea oamenilor și organizațiilor pentru a avea acces la cunoaștere, a construi conexiuni și a participa la piețe specializate, iar prioritățile sale declarate includ sustenabilitatea și diversitatea.

Senior Marketing Executive at Informa, Saudi Arabia (Remote)

Lead integrated marketing for Tahaluf’s CPHI Middle East and BIO Middle East pharmaceutical events. Drive attendance, exhibitor ROI, qualified lead generation, and strategic partnerships.

Descriere

  • Manage the full marketing lifecycle for CPHI Middle East and BIO Middle East events
  • Build audience-segmentation strategies for API manufacturers, biotech startups, government regulators, and big-pharma executives
  • Manage the marketing budget and improve returns across paid, earned, and owned media
  • Generate high-quality marketing-qualified leads through inbound programs and targeted LinkedIn campaigns
  • Direct the development of whitepapers, webinars, and industry reports
  • Manage automated Eloqua email journeys that move prospects through the registration funnel
  • Serve as the main marketing contact for local health authorities and trade associations
  • Negotiate barter partnerships and maintain regional and international trade-press relationships
  • Partner with operations to deliver a consistent brand experience on the show floor
  • Report weekly on registration progress and exhibitor marketing-qualified leads

Cerințe

  • At least three years of experience in B2B event marketing
  • Experience in pharmaceuticals, biotechnology, or healthcare is a significant advantage
  • Strong proficiency with marketing automation platforms
  • Practical experience with SEO and SEM
  • Hands-on experience using LinkedIn Campaign Manager
  • Hands-on experience with Google Analytics 4
  • Professional fluency in English is required
  • Arabic language skills are advantageous
  • Bachelor’s degree in marketing, business, or a related discipline
  • Able to work without relocation or sponsorship support

Beneficii

  • Remote work arrangement
  • Opportunities for professional development
  • Supportive leadership team
  • Collaborative and creative workplace
  • Disability-inclusive work environment
  • Interview and selection support or reasonable adjustments for applicants with disabilities
  • Six-month contract

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