Informa is a global business information group serving professional, academic, and commercial audiences through specialist events, digital products, and publishing. Its portfolio includes Informa Markets, which supports business growth through trade events, and Taylor & Francis, known for publishing academic research. With operations across more than 30 countries and a workforce of around 12,000 colleagues, Informa offers career opportunities across event management, publishing, marketing, technology, research, and business services. The company’s work centers on helping people and organizations access knowledge, build connections, and participate in specialist markets, while its stated priorities include sustainability and diversity.
Senior Marketing Executive at Informa, Saudi Arabia (Remote)
Lead integrated marketing for Tahaluf’s CPHI Middle East and BIO Middle East pharmaceutical events. Drive attendance, exhibitor ROI, qualified lead generation, and strategic partnerships.
Description
- Manage the full marketing lifecycle for CPHI Middle East and BIO Middle East events
- Build audience-segmentation strategies for API manufacturers, biotech startups, government regulators, and big-pharma executives
- Manage the marketing budget and improve returns across paid, earned, and owned media
- Generate high-quality marketing-qualified leads through inbound programs and targeted LinkedIn campaigns
- Direct the development of whitepapers, webinars, and industry reports
- Manage automated Eloqua email journeys that move prospects through the registration funnel
- Serve as the main marketing contact for local health authorities and trade associations
- Negotiate barter partnerships and maintain regional and international trade-press relationships
- Partner with operations to deliver a consistent brand experience on the show floor
- Report weekly on registration progress and exhibitor marketing-qualified leads
Requirements
- At least three years of experience in B2B event marketing
- Experience in pharmaceuticals, biotechnology, or healthcare is a significant advantage
- Strong proficiency with marketing automation platforms
- Practical experience with SEO and SEM
- Hands-on experience using LinkedIn Campaign Manager
- Hands-on experience with Google Analytics 4
- Professional fluency in English is required
- Arabic language skills are advantageous
- Bachelor’s degree in marketing, business, or a related discipline
- Able to work without relocation or sponsorship support
Benefits
- Remote work arrangement
- Opportunities for professional development
- Supportive leadership team
- Collaborative and creative workplace
- Disability-inclusive work environment
- Interview and selection support or reasonable adjustments for applicants with disabilities
- Six-month contract