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Pfizer
Pfizer
Sponsor pentru viza H1BConsultanțăMarketingProduse farmaceutice
Pfizer este o companie farmaceutică globală axată pe dezvoltarea și furnizarea de medicamente și servicii de asistență medicală care susțin sănătatea pe tot parcursul vieții. Activitatea sa include inovarea științifică și accesul la tratamente sigure, eficiente și accesibile, cu un accent deosebit pe promovarea terapiilor pentru cancer și alte afecțiuni importante. Profilul companiei poate fi relevant pentru profesioniștii care explorează cariere în cercetarea farmaceutică, asistența medicală și funcții comerciale conexe.
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Locurile de muncă ale companiei

Senior Manager, Integrated Insights & Brand Strategy at Pfizer

Lead Pfizer Specialty Care brand strategy through market research, commercial analytics, and AI-enabled insights. Collaborate with marketing and sales leaders to support growth decisions.

USStatele Unite ale AmericiiNYNew YorkPAPennsylvania
124.400 $ – 207.400 $ / an
HibridNormă întreagăSeniorLimbă Obligatorie: englezăManager de brand

Descriere

  • Lead primary market research that captures the customer voice
  • Build learning plans around priority brand questions and turn findings into practical recommendations
  • Combine primary research with secondary and performance data, including claims, specialty pharmacy, CRM, and real-world data
  • Create and track performance measures for marketing campaigns and recommend improvements
  • Oversee market research programs and their budgets
  • Collaborate with brand marketing and sales teams on commercial strategy, tactics, and investment choices
  • Support business reviews grounded in patient journeys and budget objectives
  • Define business questions and develop solutions that create brand value and guide near- and long-term change
  • Turn research and analytics into compelling recommendations and narratives for brand leaders
  • Produce brand performance measurement and reporting through IIS models and dashboards
  • Support Long-Range Forecasts and Operating Plans with US, Global, and Forecasting CoE partners
  • Deliver recurring assessments of brand performance to leadership
  • Bring together insights from data science, market research, analytics engineering, and media teams
  • Explain complex topics through clear, evidence-based narratives and build stakeholder alignment
  • Share expertise with colleagues and mentor junior team members
  • Oversee contingent workers for assigned projects when appropriate

Cerințe

  • A BA or BS in Marketing, Psychology, Mathematics, Statistics, Engineering, or a related discipline is required
  • At least six years of experience in consulting, finance, or market analytics
  • Three or more years developing data-led brand strategy for major, high-value assets, ideally across US and/or global markets
  • Deep understanding of multiple analytics disciplines, including primary and secondary data
  • Proven ability to design and conduct primary market research and convert findings into actionable recommendations
  • Experience combining claims, specialty pharmacy, CRM, and real-world data
  • Strong intellectual and analytical curiosity paired with creative problem-solving skills
  • Collaborative team mindset with excellent listening skills
  • Ability to lead through influence, including without formal authority
  • Polished executive presence and excellent presentation, verbal, and written communication
  • Willingness to travel according to business needs
  • Candidates must be authorized to work in the United States for any employer
  • Permanent US work authorization is required
  • US work visa sponsorship is unavailable now and in the future

Beneficii

  • Global Performance Plan with a 17.5% target bonus based on base salary
  • Eligibility for a share-based long-term incentive program
  • 401(k) plan with Pfizer matching contributions
  • Additional Pfizer retirement savings contribution
  • Paid vacation, holidays, and personal days
  • Paid caregiver, parental, and medical leave
  • Medical, prescription drug, dental, and vision coverage
  • Relocation assistance may be available depending on business needs and eligibility
  • Hybrid work arrangement

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