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Roo
Roo
11 – 50 Angajați
Asigurare de sănătateAsistență medicalăNonprofit
Roo este o platformă pentru acoperirea necesarului de personal veterinar, care ajută spitalele pentru animale să găsească personal de înlocuire și conectează medicii veterinari și tehnicienii veterinari cu oportunități de lucru temporar flexibile. Profesioniștii pot alege programe cu normă parțială sau întreagă, iar spitalele își pot gestiona nevoile de personal prin procese simplificate de programare și salarizare. Fondată în 2019, Roo activează la intersecția dintre serviciile de sănătate și tehnologia pentru forța de muncă veterinară și sprijină o rețea de profesioniști din domeniul îngrijirii sănătății animalelor.
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Locurile de muncă ale companiei

Senior Manager, Brand and Integrated Marketing at Roo

Lead Roo’s brand and integrated marketing strategy across campaigns, content, social, PR, and events. Manage teams and partners while shaping storytelling and growth across the veterinary community.

USStatele Unite ale Americii
110.000 $ – 185.000 $ / an
HibridNormă întreagăSeniorLimbă Obligatorie: englezăManager de brand

Descriere

  • Define the strategic direction for Roo’s brand team
  • Turn business and marketing priorities into brand strategies, campaigns, and creative direction
  • Lead integrated campaigns from audience insight and messaging through planning, execution, measurement, and optimization
  • Strengthen the quality, clarity, creativity, and visual consistency of brand initiatives
  • Apply performance data, audience research, and campaign insights to improve planning and measurement
  • Expand Roo’s presence across social, community, events, content, and emerging channels
  • Build brand programs for veterinary professionals, hospitals, and the wider veterinary community
  • Develop Roo’s brand narrative and oversee thought leadership initiatives
  • Collaborate with PR on earned media, industry opportunities, press angles, and supporting proof points
  • Conduct brand and audience research and turn findings into messaging and storytelling
  • Manage and develop the brand marketing team across brand and content, social and community, and events
  • Direct external partners supporting PR, design, web, advertising, and creative initiatives
  • Work with cross-functional teams on customer programs, launches, and brand activations
  • Build scalable brand systems, templates, and operating practices
  • Use AI and emerging tools to improve research, workflows, content production, reporting, and team efficiency

Cerințe

  • Background in brand marketing, integrated marketing, campaign marketing, or a related discipline
  • Track record of leading multichannel marketing programs from strategy through delivery
  • Experience managing and developing teams, including direct reports and external agencies or partners
  • Understanding of how brand influences the complete customer journey
  • Strong storytelling ability, creative judgment, and attention to visual consistency
  • Ability to use research, data, and performance insights to guide strategy and decisions
  • Excellent cross-functional collaboration, communication, and relationship-building skills
  • Creative curiosity and willingness to test new ideas, formats, channels, and audience approaches
  • Practical interest in applying AI and emerging tools to marketing workflows
  • Experience in veterinary medicine, healthcare, technology, marketplaces, labor platforms, or mission-driven organizations is a plus

Beneficii

  • Opportunities for accelerated growth and learning
  • Stipends for home-office equipment, continuing education, and monthly wellness
  • Comprehensive health coverage, including a medical base plan fully covered by the company and optional premium plans
  • 401(k) plan
  • Unlimited paid time off
  • Paid maternity, paternity, and reproductive-care leave
  • Birthday and work-anniversary gifts
  • Domestic travel opportunities, including regional team-building events

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