Roo is a veterinary relief platform that helps animal hospitals find coverage and connects veterinarians and veterinary technicians with flexible relief work. Professionals can choose part-time or full-time schedules, while hospitals can manage staffing needs through streamlined scheduling and payroll workflows. Founded in 2019, Roo operates at the intersection of healthcare and veterinary workforce technology and supports a network of animal healthcare professionals.
Senior Manager, Brand and Integrated Marketing at Roo
Lead Roo’s brand and integrated marketing strategy across campaigns, content, social, PR, and events. Manage teams and partners while shaping storytelling and growth across the veterinary community.
Description
- Define the strategic direction for Roo’s brand team
- Turn business and marketing priorities into brand strategies, campaigns, and creative direction
- Lead integrated campaigns from audience insight and messaging through planning, execution, measurement, and optimization
- Strengthen the quality, clarity, creativity, and visual consistency of brand initiatives
- Apply performance data, audience research, and campaign insights to improve planning and measurement
- Expand Roo’s presence across social, community, events, content, and emerging channels
- Build brand programs for veterinary professionals, hospitals, and the wider veterinary community
- Develop Roo’s brand narrative and oversee thought leadership initiatives
- Collaborate with PR on earned media, industry opportunities, press angles, and supporting proof points
- Conduct brand and audience research and turn findings into messaging and storytelling
- Manage and develop the brand marketing team across brand and content, social and community, and events
- Direct external partners supporting PR, design, web, advertising, and creative initiatives
- Work with cross-functional teams on customer programs, launches, and brand activations
- Build scalable brand systems, templates, and operating practices
- Use AI and emerging tools to improve research, workflows, content production, reporting, and team efficiency
Requirements
- Background in brand marketing, integrated marketing, campaign marketing, or a related discipline
- Track record of leading multichannel marketing programs from strategy through delivery
- Experience managing and developing teams, including direct reports and external agencies or partners
- Understanding of how brand influences the complete customer journey
- Strong storytelling ability, creative judgment, and attention to visual consistency
- Ability to use research, data, and performance insights to guide strategy and decisions
- Excellent cross-functional collaboration, communication, and relationship-building skills
- Creative curiosity and willingness to test new ideas, formats, channels, and audience approaches
- Practical interest in applying AI and emerging tools to marketing workflows
- Experience in veterinary medicine, healthcare, technology, marketplaces, labor platforms, or mission-driven organizations is a plus
Benefits
- Opportunities for accelerated growth and learning
- Stipends for home-office equipment, continuing education, and monthly wellness
- Comprehensive health coverage, including a medical base plan fully covered by the company and optional premium plans
- 401(k) plan
- Unlimited paid time off
- Paid maternity, paternity, and reproductive-care leave
- Birthday and work-anniversary gifts
- Domestic travel opportunities, including regional team-building events