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ABB
ABB
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ABB este o companie globală de tehnologie care dezvoltă produse și servicii pentru electrificare, automatizare industrială, robotică, sisteme de acționare și managementul energiei. Portofoliul său include motoare, sisteme de acționare, echipamente de medie și joasă tensiune, transformatoare, infrastructură de încărcare pentru vehicule electrice și sisteme robotizate, susținute de software și servicii pe întregul ciclu de viață. ABB colaborează cu clienți din domeniul utilităților, industriei, transporturilor și infrastructurii pentru a îmbunătăți eficiența operațională și a sprijini sisteme mai conectate, cu emisii mai reduse de carbon. Carierele din cadrul companiei includ roluri în inginerie, software, producție, servicii tehnice și alte funcții implicate în furnizarea acestor tehnologii.
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Senior Global Segment Digital Marketing Specialist at ABB (Remote)

Lead digital marketing strategy, SEO, SEM, and customer experience initiatives at ABB. Drive growth across Food & Beverage, Rail, Buildings, Smart Buildings, and Smart Power segments.

DEGermaniaITItaliaUSStatele Unite ale AmericiiNCCarolina de NordRemoteNormă întreagăSeniorLiderLimbă Obligatorie: englezăMarketing digital
SFDC

Descriere

  • Own and deliver the strategic marketing plan for the Food & Beverage segment
  • Execute digital marketing programs across Rail and Buildings to support market-share growth
  • Partner with Business Lines, Agile teams, segment sales, and marketing leaders to turn technical requirements and market insight into customer-focused strategies
  • Align customer initiatives with Agile Units, Business Lines, Global Marketing, the Sales Organization, and Local Sales Units
  • Research markets and competitors to uncover opportunities for expansion
  • Develop productive relationships with internal stakeholders, customers, and industry partners
  • Measure campaign results, then refine marketing strategies using performance data, analytics, and customer feedback
  • Lead Customer Experience strategies across the full range of customer touchpoints
  • Deliver the digital marketing roadmap, including website development, SEO, social media, and digital content
  • Plan targeted SEO and SEM programs and manage online channels to generate leads and improve sales conversion
  • Apply marketing analytics to strengthen digital campaign results and the customer experience
  • Control the assigned budget and complete activities within approved timelines and costs

Cerințe

  • Bachelor’s degree
  • At least eight years of marketing experience
  • Experience in industrial or infrastructure B2B environments is preferred
  • Familiarity with the electrification industry is preferred
  • Demonstrated success creating and delivering marketing strategies and campaigns
  • Strong digital marketing capabilities
  • Experience with Account-Based Marketing (ABM)
  • Advanced analytical ability with data-informed decision-making skills
  • Strong interpersonal skills and a collaborative approach across teams and divisions
  • Outstanding leadership and communication abilities
  • Proficiency with SFDC, Pardot, DemandBase, or comparable marketing automation platforms

Beneficii

  • Remote work model
  • Opportunities to lead, develop professionally, and contribute to meaningful work
  • Inclusive workplace that welcomes people from diverse backgrounds and experiences

Locuri de muncă similare

Hamilton Medical

Account Manager, Respiratory Ventilation | Texas and Oklahoma

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501 – 1.000 Angajați
Sponsor pentru viza H1BAsigurare de sănătateAsistență medicalăIndustria prelucrătoare
USStatele Unite ale AmericiiTXTexasRemoteNormă întreagăNivel mediuSeniorLimbă Obligatorie: englezăManager de conturiVânzări

Lead hospital sales of Hamilton Medical respiratory ventilation products across Texas and Oklahoma. Oversee capital procurement, customer adoption, installations, training, and territory pipeline management.

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