ABB एक वैश्विक प्रौद्योगिकी कंपनी है, जो विद्युतीकरण, औद्योगिक स्वचालन, रोबोटिक्स, गति नियंत्रण और विद्युत प्रबंधन के लिए उत्पाद और सेवाएँ विकसित करती है। इसके पोर्टफोलियो में मोटर, ड्राइव, मध्यम और निम्न-वोल्टेज उपकरण, ट्रांसफॉर्मर, इलेक्ट्रिक वाहन चार्जिंग अवसंरचना और रोबोटिक प्रणालियाँ शामिल हैं, जिन्हें सॉफ्टवेयर और जीवनचक्र सेवाओं का सहयोग प्राप्त है। ABB उपयोगिता सेवाओं, उद्योग, परिवहन और अवसंरचना क्षेत्रों के ग्राहकों के साथ काम करती है ताकि परिचालन दक्षता बढ़ाई जा सके और अधिक कनेक्टेड, कम-कार्बन प्रणालियों को समर्थन दिया जा सके। इसके करियर अवसर इंजीनियरिंग, सॉफ्टवेयर, विनिर्माण, तकनीकी सेवाओं और इन तकनीकों को उपलब्ध कराने से जुड़े अन्य कार्यक्षेत्रों में फैले हुए हैं।
Senior Global Segment Digital Marketing Specialist at ABB (Remote)
Lead digital marketing strategy, SEO, SEM, and customer experience initiatives at ABB. Drive growth across Food & Beverage, Rail, Buildings, Smart Buildings, and Smart Power segments.
विवरण
- Own and deliver the strategic marketing plan for the Food & Beverage segment
- Execute digital marketing programs across Rail and Buildings to support market-share growth
- Partner with Business Lines, Agile teams, segment sales, and marketing leaders to turn technical requirements and market insight into customer-focused strategies
- Align customer initiatives with Agile Units, Business Lines, Global Marketing, the Sales Organization, and Local Sales Units
- Research markets and competitors to uncover opportunities for expansion
- Develop productive relationships with internal stakeholders, customers, and industry partners
- Measure campaign results, then refine marketing strategies using performance data, analytics, and customer feedback
- Lead Customer Experience strategies across the full range of customer touchpoints
- Deliver the digital marketing roadmap, including website development, SEO, social media, and digital content
- Plan targeted SEO and SEM programs and manage online channels to generate leads and improve sales conversion
- Apply marketing analytics to strengthen digital campaign results and the customer experience
- Control the assigned budget and complete activities within approved timelines and costs
आवश्यकताएँ
- Bachelor’s degree
- At least eight years of marketing experience
- Experience in industrial or infrastructure B2B environments is preferred
- Familiarity with the electrification industry is preferred
- Demonstrated success creating and delivering marketing strategies and campaigns
- Strong digital marketing capabilities
- Experience with Account-Based Marketing (ABM)
- Advanced analytical ability with data-informed decision-making skills
- Strong interpersonal skills and a collaborative approach across teams and divisions
- Outstanding leadership and communication abilities
- Proficiency with SFDC, Pardot, DemandBase, or comparable marketing automation platforms
लाभ
- Remote work model
- Opportunities to lead, develop professionally, and contribute to meaningful work
- Inclusive workplace that welcomes people from diverse backgrounds and experiences