IT Consultant, Banking and Payments
cognitivo AGAdvise banks and financial services providers on IT transformation, payment solutions, and AI adoption at Cognitivo, a specialist financial consultancy.
Open
ABB is a global technology company developing products and services for electrification, industrial automation, robotics, motion, and power management. Its portfolio includes motors, drives, medium- and low-voltage equipment, transformers, electric vehicle charging infrastructure, and robotic systems, supported by software and lifecycle services. ABB works with customers across utilities, industry, transport, and infrastructure to improve operational efficiency and support more connected, lower-carbon systems. Its careers span engineering, software, manufacturing, technical services, and other functions involved in delivering these technologies.
Senior Global Segment Digital Marketing Specialist at ABB (Remote)
Lead digital marketing strategy, SEO, SEM, and customer experience initiatives at ABB. Drive growth across Food & Beverage, Rail, Buildings, Smart Buildings, and Smart Power segments.
Description
- Own and deliver the strategic marketing plan for the Food & Beverage segment
- Execute digital marketing programs across Rail and Buildings to support market-share growth
- Partner with Business Lines, Agile teams, segment sales, and marketing leaders to turn technical requirements and market insight into customer-focused strategies
- Align customer initiatives with Agile Units, Business Lines, Global Marketing, the Sales Organization, and Local Sales Units
- Research markets and competitors to uncover opportunities for expansion
- Develop productive relationships with internal stakeholders, customers, and industry partners
- Measure campaign results, then refine marketing strategies using performance data, analytics, and customer feedback
- Lead Customer Experience strategies across the full range of customer touchpoints
- Deliver the digital marketing roadmap, including website development, SEO, social media, and digital content
- Plan targeted SEO and SEM programs and manage online channels to generate leads and improve sales conversion
- Apply marketing analytics to strengthen digital campaign results and the customer experience
- Control the assigned budget and complete activities within approved timelines and costs
Requirements
- Bachelor’s degree
- At least eight years of marketing experience
- Experience in industrial or infrastructure B2B environments is preferred
- Familiarity with the electrification industry is preferred
- Demonstrated success creating and delivering marketing strategies and campaigns
- Strong digital marketing capabilities
- Experience with Account-Based Marketing (ABM)
- Advanced analytical ability with data-informed decision-making skills
- Strong interpersonal skills and a collaborative approach across teams and divisions
- Outstanding leadership and communication abilities
- Proficiency with SFDC, Pardot, DemandBase, or comparable marketing automation platforms
Benefits
- Remote work model
- Opportunities to lead, develop professionally, and contribute to meaningful work
- Inclusive workplace that welcomes people from diverse backgrounds and experiences
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