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Seismic este o platformă de marketing digital care ajută companiile să creeze conexiuni mai puternice cu publicul lor prin coduri QR, URL-uri scurtate, pagini de destinație optimizate pentru dispozitive mobile și instrumente de gestionare a linkurilor. Funcțiile sale de analiză oferă echipelor vizibilitate asupra interacțiunii, iar instrumentele de conținut personalizabile susțin campanii în industrii precum comerțul cu amănuntul, serviciile medicale și serviciile financiare. Seismic reunește comunicarea cu publicul, experiențele de brand și monitorizarea performanței într-o singură platformă.
Senior Financial Services Marketing Manager (Remote)
Lead Financial Services marketing for Seismic’s B2B SaaS platform in North America. Drive pipeline, bookings, account-based marketing, events, and enterprise campaigns.
Statele Unite ale Americii100.000 $ – 153.000 $ / an
RemoteNormă întreagăSeniorLimbă Obligatorie: englezăMarketingDescriere
- Create and deliver the Financial Services marketing plan, connecting investment decisions to pipeline and bookings goals
- Turn business priorities into go-to-market programs that support expansion and new customer acquisition
- Evaluate market opportunities and recommend investments using performance data and market conditions
- Work with Sales, Customer Success, and RevOps to prioritize customers, buying groups, and growth opportunities
- Build tailored campaigns that guide prospects and customers through the buying process
- Lead industry events, executive dinners, customer experiences, and related campaigns
- Partner with Product, Product Marketing, Content, and other marketing teams on positioning and campaign execution
- Act as the lead marketer for Financial Services go-to-market leadership across North America
- Connect marketing activity to sales priorities through business reviews, account planning, and pipeline conversations
- Guide Marketing teams on audience targeting and messaging decisions
- Coordinate go-to-market initiatives across Marketing, Sales, Customer Success, and Partner teams
- Maintain reporting on pipeline contribution and bookings
- Measure account engagement, pipeline movement, conversion rates, and program performance
- Work with RevOps to address pipeline gaps and strengthen conversion and sales velocity
- Oversee the marketing budget and improve the efficiency of spend
Cerințe
- At least 7 years of experience in B2B marketing, with the role indicating a 7–10+ year range
- Experience marketing to Financial Services organizations in a fast-moving technology or SaaS setting
- Background in Asset Management, Wealth Management, Banking, or Insurance is preferred
- Demonstrated ability to create strategies that generate pipeline and influence revenue in complex enterprise sales environments
- Experience partnering with Sales and Customer Success leaders on joint go-to-market plans and business outcomes
- Strong knowledge of account-based marketing, buying-group engagement, and enterprise purchasing cycles
- Ability to turn data and market insights into practical marketing strategies
- Strong cross-functional leadership, stakeholder management, and executive communication capabilities
- Experience analyzing marketing performance across the full funnel
- Ability to balance multiple priorities in a fast-paced, collaborative environment
Beneficii
- Benefits and perks designed to support employees’ overall well-being
- Country-specific benefits are provided through Seismic’s Global Benefits program
- Eligibility to participate in Seismic incentive plans in addition to base salary
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