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Senior Financial Services Marketing Manager (Remote)
Lead Financial Services marketing for Seismic’s B2B SaaS platform in North America. Drive pipeline, bookings, account-based marketing, events, and enterprise campaigns.
Америка Құрама Штаттары100 000 $ – 153 000 $ / жыл
ҚашықтанТолық жұмыс күніАға маманҚажетті Тіл: ағылшын тіліМаркетингСипаттама
- Create and deliver the Financial Services marketing plan, connecting investment decisions to pipeline and bookings goals
- Turn business priorities into go-to-market programs that support expansion and new customer acquisition
- Evaluate market opportunities and recommend investments using performance data and market conditions
- Work with Sales, Customer Success, and RevOps to prioritize customers, buying groups, and growth opportunities
- Build tailored campaigns that guide prospects and customers through the buying process
- Lead industry events, executive dinners, customer experiences, and related campaigns
- Partner with Product, Product Marketing, Content, and other marketing teams on positioning and campaign execution
- Act as the lead marketer for Financial Services go-to-market leadership across North America
- Connect marketing activity to sales priorities through business reviews, account planning, and pipeline conversations
- Guide Marketing teams on audience targeting and messaging decisions
- Coordinate go-to-market initiatives across Marketing, Sales, Customer Success, and Partner teams
- Maintain reporting on pipeline contribution and bookings
- Measure account engagement, pipeline movement, conversion rates, and program performance
- Work with RevOps to address pipeline gaps and strengthen conversion and sales velocity
- Oversee the marketing budget and improve the efficiency of spend
Талаптар
- At least 7 years of experience in B2B marketing, with the role indicating a 7–10+ year range
- Experience marketing to Financial Services organizations in a fast-moving technology or SaaS setting
- Background in Asset Management, Wealth Management, Banking, or Insurance is preferred
- Demonstrated ability to create strategies that generate pipeline and influence revenue in complex enterprise sales environments
- Experience partnering with Sales and Customer Success leaders on joint go-to-market plans and business outcomes
- Strong knowledge of account-based marketing, buying-group engagement, and enterprise purchasing cycles
- Ability to turn data and market insights into practical marketing strategies
- Strong cross-functional leadership, stakeholder management, and executive communication capabilities
- Experience analyzing marketing performance across the full funnel
- Ability to balance multiple priorities in a fast-paced, collaborative environment
Артықшылықтар
- Benefits and perks designed to support employees’ overall well-being
- Country-specific benefits are provided through Seismic’s Global Benefits program
- Eligibility to participate in Seismic incentive plans in addition to base salary