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Tourlane
Tourlane
501 – 1.000 Angajați
B2CCălătorii
Tourlane este o companie de turism fondată în Germania, care creează și rezervă pachete de vacanță personalizate pentru persoane fizice și familii. Experții săi în turism alcătuiesc itinerarii adaptate, care includ cazare, activități, ghizi privați și transferuri, oferind în același timp asistență clienților înaintea călătoriei, pe durata acesteia și după încheierea ei. Tourlane deservește consumatorii care își planifică vacanțe personalizate în Europa și în destinații internaționale, printr-o experiență turistică completă, cu opțiuni flexibile de rezervare, prețuri transparente, o aplicație de călătorie și asistență de tip concierge.
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Locurile de muncă ale companiei

Paid Growth Performance Marketing Manager – Berlin Hybrid

Lead Tourlane’s paid growth strategy for personalized multi-stop travel across Paid Search and Paid Social. Run full-funnel experiments that improve acquisition, conversion, and revenue.

DEGermaniaHibridNormă întreagăNivel mediuSeniorLimbă Obligatorie: englezăMarketing de performanță

Descriere

  • Co-own Paid Search, Paid Social, and other performance marketing channels
  • Deliver agreed growth and efficiency targets while managing agencies and freelancers
  • Build and execute a structured testing roadmap covering campaigns, bidding, audiences, creatives, and landing pages
  • Find gaps across traffic, landing pages, conversion, and revenue, then convert them into actionable experiments
  • Assess new performance channels, automation opportunities, and AI-led growth initiatives
  • Strengthen reporting and analysis to turn performance insights into clear decisions and next steps
  • Partner with Data, Product/CRO, Creative, and Content teams to improve the full funnel
  • Own projects independently with limited day-to-day guidance
  • Use paid growth strategy to improve CAC, ROAS, conversion rate, lead quality, and revenue
  • Report to the Head of Paid Growth
  • Support growth in three current core markets and expansion into four to six additional markets over the next four years

Cerințe

  • Hands-on Performance Marketing or Paid Growth experience, including meaningful ownership of campaigns and budgets
  • Strong practical experience with Google Ads and Paid Search, including optimization, analysis, and account development
  • Hands-on Paid Social experience, ideally with Meta Ads, including campaign and creative performance analysis
  • Experience evaluating customer journeys and conversion funnels beyond media-platform metrics, including landing pages, lead quality, and downstream conversions
  • Experience running structured experiments and partnering across Data and Analytics, Product/CRO, Creative, or Content teams
  • Ability to work independently and manage multiple projects against tight deadlines
  • Fluent English
  • Based in Berlin or willing to relocate there
  • Valid permit to work in Germany

Beneficii

  • Flexible Hybrid/Remote working model with an expected two days per week in the Berlin office
  • Internal travel discounts through Tourlane’s platform
  • Discounts beyond the travel industry on hotels, rentals, transport, and more
  • Annual €600 budget for professional development
  • Option to work abroad for five months per year, within or outside the EU
  • Employee Resource Group participation and support for diverse communities
  • Dog-friendly office

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