Tourlane
Tourlane
501 – 1 000 Darbuotojai
B2CKelionės
„Tourlane“ yra Vokietijoje įkurta kelionių bendrovė, kuri kuria ir užsako individualiai pritaikytus atostogų paketus pavieniams keliautojams ir šeimoms. Jos kelionių ekspertai sudaro asmeninius maršrutus su apgyvendinimu, veiklomis, privačiais gidais ir pervežimais, taip pat padeda klientams prieš kelionę, jos metu ir po jos. „Tourlane“ aptarnauja vartotojus, planuojančius pritaikytas atostogas Europoje ir kitose pasaulio šalyse, ir siūlo visapusišką kelionių patirtį su lanksčiomis užsakymo galimybėmis, skaidria kainodara, kelionių programėle bei konsjeržo pagalba.

Paid Growth Performance Marketing Manager – Berlin Hybrid

Lead Tourlane’s paid growth strategy for personalized multi-stop travel across Paid Search and Paid Social. Run full-funnel experiments that improve acquisition, conversion, and revenue.

Aprašymas

  • Co-own Paid Search, Paid Social, and other performance marketing channels
  • Deliver agreed growth and efficiency targets while managing agencies and freelancers
  • Build and execute a structured testing roadmap covering campaigns, bidding, audiences, creatives, and landing pages
  • Find gaps across traffic, landing pages, conversion, and revenue, then convert them into actionable experiments
  • Assess new performance channels, automation opportunities, and AI-led growth initiatives
  • Strengthen reporting and analysis to turn performance insights into clear decisions and next steps
  • Partner with Data, Product/CRO, Creative, and Content teams to improve the full funnel
  • Own projects independently with limited day-to-day guidance
  • Use paid growth strategy to improve CAC, ROAS, conversion rate, lead quality, and revenue
  • Report to the Head of Paid Growth
  • Support growth in three current core markets and expansion into four to six additional markets over the next four years

Reikalavimai

  • Hands-on Performance Marketing or Paid Growth experience, including meaningful ownership of campaigns and budgets
  • Strong practical experience with Google Ads and Paid Search, including optimization, analysis, and account development
  • Hands-on Paid Social experience, ideally with Meta Ads, including campaign and creative performance analysis
  • Experience evaluating customer journeys and conversion funnels beyond media-platform metrics, including landing pages, lead quality, and downstream conversions
  • Experience running structured experiments and partnering across Data and Analytics, Product/CRO, Creative, or Content teams
  • Ability to work independently and manage multiple projects against tight deadlines
  • Fluent English
  • Based in Berlin or willing to relocate there
  • Valid permit to work in Germany

Privalumai

  • Flexible Hybrid/Remote working model with an expected two days per week in the Berlin office
  • Internal travel discounts through Tourlane’s platform
  • Discounts beyond the travel industry on hotels, rentals, transport, and more
  • Annual €600 budget for professional development
  • Option to work abroad for five months per year, within or outside the EU
  • Employee Resource Group participation and support for diverse communities
  • Dog-friendly office

Susiję darbai

TÜV TRUST IT Unternehmensgruppe TÜV AUSTRIA

Junior Security Auditor, Electronic Identities and Trust Services

TÜV TRUST IT Unternehmensgruppe TÜV AUSTRIA

Advise on and audit electronic identities and trust services for TÜV’s information security certification work. Assess security controls, report findings, and coordinate complex compliance projects.

Atidaryti