Tourlane is a Germany-founded travel company that creates and books tailor-made holiday packages for individuals and families. Its travel experts build personalized itineraries with accommodations, activities, private guides and transfers, while supporting customers before, during and after their trips. Tourlane serves consumers planning customized European and international vacations through a full-service travel experience that includes flexible booking options, transparent pricing, a travel app and concierge assistance.
Paid Growth Performance Marketing Manager – Berlin Hybrid
Lead Tourlane’s paid growth strategy for personalized multi-stop travel across Paid Search and Paid Social. Run full-funnel experiments that improve acquisition, conversion, and revenue.
Description
- Co-own Paid Search, Paid Social, and other performance marketing channels
- Deliver agreed growth and efficiency targets while managing agencies and freelancers
- Build and execute a structured testing roadmap covering campaigns, bidding, audiences, creatives, and landing pages
- Find gaps across traffic, landing pages, conversion, and revenue, then convert them into actionable experiments
- Assess new performance channels, automation opportunities, and AI-led growth initiatives
- Strengthen reporting and analysis to turn performance insights into clear decisions and next steps
- Partner with Data, Product/CRO, Creative, and Content teams to improve the full funnel
- Own projects independently with limited day-to-day guidance
- Use paid growth strategy to improve CAC, ROAS, conversion rate, lead quality, and revenue
- Report to the Head of Paid Growth
- Support growth in three current core markets and expansion into four to six additional markets over the next four years
Requirements
- Hands-on Performance Marketing or Paid Growth experience, including meaningful ownership of campaigns and budgets
- Strong practical experience with Google Ads and Paid Search, including optimization, analysis, and account development
- Hands-on Paid Social experience, ideally with Meta Ads, including campaign and creative performance analysis
- Experience evaluating customer journeys and conversion funnels beyond media-platform metrics, including landing pages, lead quality, and downstream conversions
- Experience running structured experiments and partnering across Data and Analytics, Product/CRO, Creative, or Content teams
- Ability to work independently and manage multiple projects against tight deadlines
- Fluent English
- Based in Berlin or willing to relocate there
- Valid permit to work in Germany
Benefits
- Flexible Hybrid/Remote working model with an expected two days per week in the Berlin office
- Internal travel discounts through Tourlane’s platform
- Discounts beyond the travel industry on hotels, rentals, transport, and more
- Annual €600 budget for professional development
- Option to work abroad for five months per year, within or outside the EU
- Employee Resource Group participation and support for diverse communities
- Dog-friendly office