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UniCourt
UniCourt
51 – 200 Angajați
AsigurăriConsultanțăLogistică
UniCourt furnizează date și analize despre litigii pentru firme de avocatură și companii de asigurări. Platforma sa reunește cercetarea dosarelor judiciare, instrumente pentru strategia litigiilor, automatizarea gestionării dosarelor, managementul experienței și gestionarea datelor de referință. Platforma DEEP de extragere și îmbogățire a datelor, bazată pe inteligență artificială, oferă utilizatorilor acces la peste un miliard de dosare și documente judiciare, în timp ce DART sprijină analiza litigiilor și luarea deciziilor. UniCourt pune la dispoziție și date judiciare structurate pentru utilizarea în depozite de date, sisteme de business intelligence și aplicații juridice existente.
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Locurile de muncă ale companiei

Integrated Marketing Director

Lead B2B demand generation for UniCourt’s legal data platform, using multichannel campaigns, account-based marketing, and analytics to grow enterprise pipeline.

USStatele Unite ale Americii
170.000 $ – 180.000 $ / an
RemoteNormă întreagăLiderLimbă Obligatorie: englezăDirector de marketing

Descriere

  • Work with the VP of Marketing to shape and deliver demand generation plans tied to revenue goals and business objectives.
  • Build integrated marketing programs that attract qualified leads, strengthen the sales pipeline, and support revenue growth.
  • Turn marketing strategy into campaign plans with defined goals, schedules, metrics, and expected results.
  • Find ways to improve campaign performance, reach more of the market, and grow demand among target customer groups.
  • Align demand generation with sales priorities and pipeline goals in partnership with Marketing and Revenue teams.
  • Plan and run multichannel campaigns for enterprise law firms and other industry use cases.
  • Lead email, webinar, third-party content syndication, promotional partnership, and industry event initiatives.
  • Coordinate campaign messaging, audience segmentation, content, and distribution with Product Marketing.
  • Work with internal teams and external vendors to deliver campaigns on schedule.
  • Assess and refine campaign tactics to improve engagement, conversions, and overall effectiveness.
  • Create targeted and account-based marketing programs that support demand, pipeline growth, and sales opportunities.
  • Adapt campaign plans, messaging, and promotions for key decision-makers in target industries.
  • Set and track campaign KPIs for effectiveness, lead generation, pipeline contribution, and marketing ROI.
  • Analyze results across channels, campaigns, and customer groups.
  • Prepare performance reports and share findings, insights, and recommendations with Marketing leadership.
  • Use marketing analytics to spot trends, assess results, and guide improvements.
  • Allocate marketing spend, tactics, and resources based on measurable outcomes.

Cerințe

  • Bachelor’s degree in marketing, business administration, communications, or a related field, or equivalent professional experience.
  • At least 7 years of experience in B2B marketing, demand generation, integrated marketing, or a related role.
  • Track record of developing and running multichannel campaigns that generate qualified leads and contribute to revenue growth.
  • Experience marketing to enterprise organizations, ideally in SaaS, legal technology, or a related industry.
  • Strong grasp of B2B sales cycles, lead generation, pipeline development, and marketing attribution.
  • Experience with marketing automation platforms, CRM systems, and marketing analytics tools.
  • Experience managing webinars, email campaigns, third-party content syndication, and industry events.
  • Ability to plan strategically and execute campaigns hands-on.
  • Ability to develop integrated marketing strategies and turn them into measurable results.
  • Strong analytical skills and ability to interpret marketing data and make data-informed decisions.
  • Strong project management, organization, and prioritization skills.
  • Excellent written and verbal communication skills.
  • Ability to work effectively with Marketing, Sales, and other business teams.
  • Results-focused approach, with accountability, performance, and continuous improvement in view.
  • Ability to manage multiple campaigns, competing priorities, and deadlines in a fast-paced setting.
  • Self-directed and comfortable working independently in a remote environment.

Beneficii

  • Paid time off.
  • Medical coverage.
  • Dental coverage.
  • Vision coverage.
  • Long-term growth opportunities.
  • Collaborative and creative work environment.
  • Opportunities to contribute to processes, decisions, planning, and workplace culture.

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