Wallop Inc.
Wallop Inc.

Wallop Inc. este o firmă independentă de creație și strategie digitală care deservește sectoarele turismului, ospitalității și imobiliarelor. Activitatea sa îmbină designul, dezvoltarea și marketingul digital pentru a ajuta brandurile consacrate să urmărească oportunități de creștere și să creeze un impact măsurabil.

Compania integrează sustenabilitatea în abordarea sa prin parteneriate cu organizații caritabile în cadrul inițiativei 1% for the Planet, având ca obiectiv reducerea amprentei de mediu a călătoriilor. Wallop pune, de asemenea, accent pe învățarea continuă și dezvoltarea expertizei echipei sale, oferind un mediu colaborativ pentru profesioniștii care lucrează în domeniile creației, strategiei, tehnologiei și marketingului.

Full-Stack Digital Strategist — Hybrid

Lead multi-channel digital campaigns for luxury hotels, resorts, and experiential travel brands. Manage paid media, SEO, analytics, tracking, conversion funnels, and client performance.

Descriere

  • Lead strategy sessions and client calls
  • Track and improve clients’ organic and paid marketing performance
  • Launch and manage paid advertising campaigns
  • Maintain accurate data and implement tracking systems
  • Deliver actionable, data-led insights
  • Help improve internal processes and client services
  • Build specialized expertise in hospitality marketing
  • Create and execute integrated digital strategies for luxury hotels, resorts, ranches, and experiential travel clients
  • Work closely with digital marketers, developers, and project managers
  • Participate in company town halls, culture events, and required in-person meetings

Cerințe

  • Strong interpersonal and communication skills are essential
  • Strong digital marketing knowledge, with proficiency in GA4 and presenting data
  • Hands-on expertise with Google Tag Manager, including cross-domain and e-commerce tracking
  • Ability to diagnose and correct tracking issues
  • Experience creating, managing, and reporting on campaigns across Google Ads, Meta Ads, TikTok Ads, and Microsoft Ads
  • Experience developing and improving SEO strategies, resolving technical issues, and understanding search algorithms
  • Proficiency with SEO platforms such as Semrush
  • Experience managing multiple clients and projects in a fast-paced agency setting
  • Ability to work independently from strategic direction, solve problems, execute plans, and maintain client relationships
  • Experience designing and implementing conversion-focused funnels
  • Ability to partner with developers and project managers on ongoing website improvements
  • Familiarity with Microsoft Clarity, Crazy Egg, or Hotjar
  • Knowledge of effective management practices for commonly used industry platforms
  • Hospitality advertising experience across TripAdvisor, OTAs such as Expedia and Booking.com, and metasearch is an asset
  • Experience with hospitality platforms such as SynXis, TravelClick, Revinate, The Hotels Network, TripTease, or HotelChamp is an asset
  • Google certifications are an asset
  • French or Arabic language skills are an asset
  • Experience with Google Data Studio is an asset
  • Experience with CRO, website friction analysis, and A/B or multivariate testing is an asset
  • Availability for required team or department meetings held in person
  • Availability for scheduled company town halls and culture-building events

Beneficii

  • 15 vacation days, or three weeks, at the start of employment
  • Extended health and medical coverage
  • $1,000 annual health and wellness spending account for you and your family
  • Participation in a profit-sharing program
  • $30 home-office stipend per pay period
  • One-time $1,000 home-office setup payment with the first pay
  • Company-provided MacBook for work
  • Flexible working hours and workdays
  • Option to work remotely or from the Vancouver office
  • Extended Christmas holiday period
  • Extended Easter weekend, including Easter Monday and Good Friday
  • Winter holiday celebration
  • Option to work from another country to extend a vacation or time in your home country
  • Parental-leave salary top-up during the first month of leave
  • Travel for in-person events covered under company policy

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