Omnicom este un grup global de marketing și comunicare corporativă care deservește branduri și organizații dintr-o gamă variată de industrii. Rețelele sale de agenții reunesc expertiză în publicitate, planificarea și achiziția de media, marketing digital, relații publice și comunicare integrată. Echipele Omnicom dezvoltă programe creative, strategice și media menite să consolideze brandurile, să conecteze publicul și să sprijine interacțiunea cu clienții. Oportunitățile de angajare pot acoperi disciplinele de marketing și media reprezentate în rețeaua sa.
Director of Content and Creativity
Lead branded content and entertainment programs for Omnicom clients, shaping their strategy, partnerships, production, distribution, and measurement across media platforms.
Descriere
- Set the vision for clients’ content and entertainment programs.
- Partner with cross-functional teams to develop and deliver content.
- Gather consumer insights with Experience Planning and Strategy teams.
- Develop partnership opportunities with networks, digital publishers, and other partners.
- Create client recommendations grounded in insights, cultural evidence, big ideas, and tactics.
- Build measurement models that support investment decisions and quantify program results.
- Connect content programs to media strategy and investment priorities.
- Track developments in content, storytelling, and technology.
- Support senior leaders with presentations, status reports, meetings, new business pitches, and marketing materials.
- Advise clients, agency teams, and partners as the content expert and daily contact.
- Oversee multiple programs from strategy and ideation through creative development and execution.
- Guide distribution across digital, linear, and social channels.
- Set timelines, manage production schedules, arrange meetings, and keep teams informed.
- Ensure measurement and optimization plans before, during, and after programs align with KPIs.
- Coordinate internal and external workstreams and production processes.
- Create written and visual materials, including brand briefs, client recommendations, and program overviews.
Cerințe
- At least 8 years of experience in branded content, integrated partnerships, or strategic partnership development.
- Understand how to connect brands with audiences through creative media, culture, new media real estate, and big ideas.
- Bring a creative, adaptable, entrepreneurial, and self-directed approach.
- Demonstrate deep cultural awareness and curiosity about people’s motivations and behavior.
- Show enthusiasm for entertainment in all its forms and for tracking cultural trends.
- Have experience in concept development, production oversight, talent contracting and management, and working with and managing media partners.
- Bring strong project management skills and the ability to oversee multiple workstreams and teams while maintaining quality.
- Be able to address challenges, work under pressure, follow through, and solve problems quickly.
- Communicate effectively in writing and in conversation.
- Have experience implementing measurement models and synthesizing data to demonstrate value and program success.
- Show a successful record in account management and client service.
- Be authorized to work in the United States.
Beneficii
- Hybrid work arrangement.
- Work in the office at least three days each week, unless additional in-office days are required.
- Equal employment opportunity.