The Shipyard
The Shipyard
The Shipyard este o agenție de creație și publicitate care dezvoltă strategii de marketing și experiențe de brand menite să creeze conexiuni durabile între companii și publicul lor. Activitatea sa combină expertiza în media creativă, publicitate și consultanță, beneficiind de acces la rețeaua Worldwide Partners, Inc., formată din peste 65 de agenții din mai mult de 40 de țări. Cu o echipă în creștere și schimbări de conducere anunțate recent, The Shipyard își extinde în continuare capacitățile în industria publicității.

Digital Strategy Coordinator - The Shipyard (Hybrid, Ohio)

Supports tagging, tracking, audits, reporting, and CMS/CRM configuration for The Shipyard, an integrated marketing and communications agency based in Columbus. This full-time hybrid role develops digital operations skills across analytics, web platforms, and client workstreams.

Descriere

  • Build and test tags, triggers, and variables in the tag management platform using Manager and Director specifications
  • Publish approved changes only after Director sign-off
  • Configure client CMS and CRM platforms, including redirects, structured data, schema fields, forms, and UTM parameters
  • Validate tags, forms, redirects, and consent behavior during launches, migrations, and rebuilds
  • Research platform, plugin, and vendor options, documenting findings and trade-offs
  • Run crawls, exports, and prompt sets for website, content, and AI search audits
  • Maintain tracking specifications, tag inventories, and integration documentation
  • Compile analytics and search data into recurring reports and identify anomalies
  • Create charts, tables, and supporting slides for performance and campaign presentations
  • Track tickets, timelines, and outstanding questions with development, Media, Creative, and Earned teams
  • Prepare notes, follow-ups, and status updates for internal and client meetings
  • Progress toward independent builds, report ownership, and workstream support

Cerințe

  • 0–2 years of experience in digital marketing, analytics, web operations, or a related field
  • Curiosity about websites, tracking, and marketing technology, with the ability to learn new platforms quickly
  • Ability to communicate with stakeholders across technical levels, from developers to client leaders
  • Clear writing skills for concise, practical documentation
  • Strong ability to retain information across projects
  • Careful attention to detail and consistency in following specifications and reviewing work
  • Organizational skills for managing multiple tickets, deadlines, and unresolved questions
  • Working knowledge of Google Sheets or Excel
  • Relevant digital marketing, analytics, or web operations experience is welcome, including internships, co-ops, and coursework
  • U.S. work authorization without requiring visa sponsorship
  • Exposure to Google Analytics 4, Google Search Console, Google Tag Manager, WordPress, Drupal, HubSpot, Salesforce, basic HTML, or AI search and generative engine optimization is a plus

Beneficii

  • Open paid time off
  • Flexible hours and remote-work flexibility
  • Paid holidays and a company closure from Christmas Eve through New Year’s Day
  • Company-paid medical, dental, and vision coverage
  • Life insurance and disability benefits
  • 401(k) plan with employer matching
  • Six weeks of paid parental leave
  • Employee referral bonuses
  • Company-provided snacks and beverages, including beer and wine

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