Bowe - B2B Growth
Bowe - B2B Growth
Bowe - B2B Growth este o agenție braziliană de marketing și consultanță B2B, axată pe generarea cererii, marketingul bazat pe conturi și operațiunile de venituri. Activitatea sa reununește strategia, conținutul, tehnologia și facilitarea vânzărilor pentru a ajuta companiile mari și mijlocii să construiască fluxuri de vânzări mai solide și să coreleze activitatea de marketing cu rezultatele veniturilor. Compania oferă programe inbound și outbound, implementare HubSpot și CRM, integrări martech, analize, instruire și soluții conexe prin produse precum WeDash și Harpoon.

B2B Marketing Strategist – Demand Generation

B2B marketing strategist responsible for demand generation, project delivery, and client results at Bowe. Combines strategy, execution, analytics, and relationship management for Enterprise accounts.

Descriere

  • Create strategic marketing plans aligned with client business objectives and convert them into tactical and operational plans with cross-functional internal teams.
  • Run client meetings, clarify challenges and priorities, present recommendations, and maintain alignment on expectations.
  • Coordinate the internal team by setting priorities, monitoring deadlines and deliverables, reviewing materials, maintaining quality, and securing client approvals.
  • Track the complete demand generation funnel, from leads and MQLs through SQLs, opportunities, sales, conversion rates, revenue, growth, ROI, ROAS, and other KPIs.
  • Convert performance data into clear analysis and actionable recommendations.
  • Diagnose funnel bottlenecks and growth opportunities, develop hypotheses, prioritize improvements, and measure initiative impact.
  • Direct programs spanning inbound marketing, email and automation, SEO and content, performance media, landing pages, CRO, demand generation and nurturing, and ABM.

Cerințe

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
  • At least five years of experience in B2B demand generation or growth marketing, including work with Enterprise organizations.
  • Background in strategic planning, project management, and cross-functional team leadership.
  • Broad marketing perspective with strong full-funnel expertise and the analytical judgment to turn data into decisions.
  • Hands-on, independent, adaptable, and highly accountable, with ownership of projects and a proactive approach to solving client challenges.
  • Advanced or fluent English for conducting meetings with international clients.
  • Occasional availability for domestic travel and events.
  • Cooperative engagement model through a cooperative.
  • Account-Based Marketing (ABM) knowledge or experience is a plus.
  • Postgraduate degree, MBA, or specialization in Marketing, Revenue, ABM, or a related area is a plus.

Beneficii

  • Education allowance
  • Life insurance
  • Health insurance (DIT)
  • Wellhub
  • Paid annual leave
  • TotalPass
  • Remote work
  • Paid annual leave

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