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WSAudiology
WSAudiology
RažošanaVeselības apdrošināšanaVeselības aprūpe
WSAudiology izstrādā dzirdes aparātus un dzirdes aprūpes pakalpojumus, lai padarītu dzirdes aprūpi pieejamāku un uzlabotu dzīves kvalitāti. Globāls veselības aprūpes un ražošanas uzņēmums darbojas vairāk nekā 130 valstīs, nodrošinot cilvēkiem un dzirdes aprūpes speciālistiem produktus un pakalpojumus, kas palīdz sasniegt labākus dzirdes rezultātus. WSAudiology 12 000 darbinieku 45 birojos veido daudzveidīgu vidi profesionāļiem, kurus interesē dzirdes tehnoloģijas, veselības aprūpe, produktu izstrāde, ražošana un ar tām saistītās uzņēmējdarbības funkcijas.
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Vakances uzņēmumā

Marketing Manager, Acquisition Analytics and Attribution

Lead acquisition measurement, attribution, and campaign optimization for HearUSA’s hearing-care network. Turn marketing performance data into growth insights and business recommendations.

USAmerikas Savienotās ValstisUTJūtaHibrīdiPilna slodzeVidējais līmenisVecākais speciālistsNepieciešamā Valoda: angļuMārketings

Apraksts

  • Manage tracking, measurement, and reporting across paid media, digital marketing, local initiatives, and hearing center programs
  • Ensure performance data and attribution models remain reliable for business decision-making
  • Evaluate campaign results and uncover ways to improve efficiency, effectiveness, return on investment, and customer acquisition
  • Work with marketing stakeholders to refine campaigns, budgets, and channel strategies
  • Oversee acquisition measurement and attribution to ensure accurate reporting of marketing-generated leads
  • Track lead funnel performance and improve the progression from lead to appointment
  • Coordinate across teams to strengthen acquisition performance and customer journey results
  • Build executive dashboards and reports covering acquisition performance and emerging trends
  • Convert complex data into clear business insights and practical recommendations
  • Present performance findings and strategic opportunities to company leadership
  • Act as the central resource for acquisition performance insights
  • Partner with Marketing, Analytics, Client Care, Operations, Hearing Centers, and external agency teams

Prasības

  • Bring 4–8 or more years of experience in performance marketing, marketing analytics, marketing operations, or a related discipline
  • Demonstrated success analyzing and improving paid media, digital marketing, and lead generation campaigns
  • Solid knowledge of campaign measurement, attribution approaches, and performance reporting
  • Experience using Google Analytics or comparable marketing analytics platforms
  • Advanced Excel proficiency and experience with reporting and business intelligence tools
  • Strong analytical and problem-solving skills, including the ability to link marketing performance with business results
  • Excellent communication and presentation abilities, with confidence influencing cross-functional partners
  • Proven capacity to manage several projects, set priorities, and work independently
  • Experience creating executive dashboards and performance scorecards
  • Understanding of customer acquisition funnels, lead management, and conversion improvement
  • Experience supporting multi-location organizations and evaluating local marketing performance
  • Knowledge of attribution modeling and established marketing measurement practices

Priekšrocības

  • Comprehensive benefits package
  • Paid holidays and paid time off policy
  • 401(k) matching program
  • Tuition reimbursement
  • Hearing aid discount program for employees, family, and friends
  • Service days and diversity, equity, and inclusion initiatives

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