WSAudiology ऐसे श्रवण यंत्र और श्रवण स्वास्थ्य सेवाएँ विकसित करती है, जिनका उद्देश्य श्रवण देखभाल को अधिक सुलभ बनाना और जीवन की गुणवत्ता में सुधार करना है। यह वैश्विक स्वास्थ्य सेवा और विनिर्माण कंपनी 130 से अधिक देशों में कार्यरत है तथा ऐसे उत्पादों और सेवाओं के माध्यम से लोगों और श्रवण-देखभाल पेशेवरों की सेवा करती है, जो बेहतर श्रवण परिणामों में सहायक हैं। 45 कार्यालयों में 12,000 कर्मचारियों के साथ, WSAudiology श्रवण प्रौद्योगिकी, स्वास्थ्य सेवा, उत्पाद विकास, विनिर्माण और संबंधित व्यावसायिक कार्यों में रुचि रखने वाले पेशेवरों के लिए व्यापक कार्यक्षेत्र प्रदान करती है।
Marketing Manager, Acquisition Analytics and Attribution
Lead acquisition measurement, attribution, and campaign optimization for HearUSA’s hearing-care network. Turn marketing performance data into growth insights and business recommendations.
विवरण
- Manage tracking, measurement, and reporting across paid media, digital marketing, local initiatives, and hearing center programs
- Ensure performance data and attribution models remain reliable for business decision-making
- Evaluate campaign results and uncover ways to improve efficiency, effectiveness, return on investment, and customer acquisition
- Work with marketing stakeholders to refine campaigns, budgets, and channel strategies
- Oversee acquisition measurement and attribution to ensure accurate reporting of marketing-generated leads
- Track lead funnel performance and improve the progression from lead to appointment
- Coordinate across teams to strengthen acquisition performance and customer journey results
- Build executive dashboards and reports covering acquisition performance and emerging trends
- Convert complex data into clear business insights and practical recommendations
- Present performance findings and strategic opportunities to company leadership
- Act as the central resource for acquisition performance insights
- Partner with Marketing, Analytics, Client Care, Operations, Hearing Centers, and external agency teams
आवश्यकताएँ
- Bring 4–8 or more years of experience in performance marketing, marketing analytics, marketing operations, or a related discipline
- Demonstrated success analyzing and improving paid media, digital marketing, and lead generation campaigns
- Solid knowledge of campaign measurement, attribution approaches, and performance reporting
- Experience using Google Analytics or comparable marketing analytics platforms
- Advanced Excel proficiency and experience with reporting and business intelligence tools
- Strong analytical and problem-solving skills, including the ability to link marketing performance with business results
- Excellent communication and presentation abilities, with confidence influencing cross-functional partners
- Proven capacity to manage several projects, set priorities, and work independently
- Experience creating executive dashboards and performance scorecards
- Understanding of customer acquisition funnels, lead management, and conversion improvement
- Experience supporting multi-location organizations and evaluating local marketing performance
- Knowledge of attribution modeling and established marketing measurement practices
लाभ
- Comprehensive benefits package
- Paid holidays and paid time off policy
- 401(k) matching program
- Tuition reimbursement
- Hearing aid discount program for employees, family, and friends
- Service days and diversity, equity, and inclusion initiatives