WSAudiology естуді күтуді қолжетімді етуге және өмір сапасын жақсартуға арналған есту аппараттары мен есту денсаулығына қатысты қызметтерді әзірлейді. Бұл жаһандық денсаулық сақтау және өндірістік компания 130-дан астам елде жұмыс істеп, есту қабілеті жақсырақ болуына ықпал ететін өнімдер мен қызметтер арқылы есту қабілеті төмен адамдарға және есту денсаулығы мамандарына қызмет көрсетеді. 45 кеңседе 12 000 қызметкері бар WSAudiology есту технологиясына, денсаулық сақтауға, өнім әзірлеуге, өндіріске және осыған байланысты бизнес бағыттарына қызығушылық танытатын мамандар үшін ауқымды кәсіби орта ұсынады.
Marketing Manager, Acquisition Analytics and Attribution
Lead acquisition measurement, attribution, and campaign optimization for HearUSA’s hearing-care network. Turn marketing performance data into growth insights and business recommendations.
Сипаттама
- Manage tracking, measurement, and reporting across paid media, digital marketing, local initiatives, and hearing center programs
- Ensure performance data and attribution models remain reliable for business decision-making
- Evaluate campaign results and uncover ways to improve efficiency, effectiveness, return on investment, and customer acquisition
- Work with marketing stakeholders to refine campaigns, budgets, and channel strategies
- Oversee acquisition measurement and attribution to ensure accurate reporting of marketing-generated leads
- Track lead funnel performance and improve the progression from lead to appointment
- Coordinate across teams to strengthen acquisition performance and customer journey results
- Build executive dashboards and reports covering acquisition performance and emerging trends
- Convert complex data into clear business insights and practical recommendations
- Present performance findings and strategic opportunities to company leadership
- Act as the central resource for acquisition performance insights
- Partner with Marketing, Analytics, Client Care, Operations, Hearing Centers, and external agency teams
Талаптар
- Bring 4–8 or more years of experience in performance marketing, marketing analytics, marketing operations, or a related discipline
- Demonstrated success analyzing and improving paid media, digital marketing, and lead generation campaigns
- Solid knowledge of campaign measurement, attribution approaches, and performance reporting
- Experience using Google Analytics or comparable marketing analytics platforms
- Advanced Excel proficiency and experience with reporting and business intelligence tools
- Strong analytical and problem-solving skills, including the ability to link marketing performance with business results
- Excellent communication and presentation abilities, with confidence influencing cross-functional partners
- Proven capacity to manage several projects, set priorities, and work independently
- Experience creating executive dashboards and performance scorecards
- Understanding of customer acquisition funnels, lead management, and conversion improvement
- Experience supporting multi-location organizations and evaluating local marketing performance
- Knowledge of attribution modeling and established marketing measurement practices
Артықшылықтар
- Comprehensive benefits package
- Paid holidays and paid time off policy
- 401(k) matching program
- Tuition reimbursement
- Hearing aid discount program for employees, family, and friends
- Service days and diversity, equity, and inclusion initiatives