Pottermore Publishing — Дж. К. Роулингтің «Гарри Поттер» әлемі мен оған қатысты туындыларға арналған электронды және аудиокітаптарға бағытталған цифрлық баспа компаниясы. 2011 жылы құрылған компания медиа, білім беру және электронды коммерция салаларында жұмыс істеп, оқиғаларды қолжетімді цифрлық форматтарда бүкіл әлемге тарату үшін бөлшек сауда орындарымен және кітапханалармен серіктестік орнатады. Оның командасы жаңа ұрпаққа осы шығармаларды оқуға және тыңдауға көмектесу үшін баспа ісіндегі тәжірибені шығармашылық әрі технологияға негізделген тәсілдермен ұштастырады.
Brand Manager, Intellectual Property Development – London Hybrid
Lead the development and growth of entertainment intellectual property franchises for The Blair Partnership. Own brand strategy, client relationships, partnerships, research, and multichannel campaigns.
Сипаттама
- Identify new intellectual property opportunities that support TBP’s growth goals
- Create long-term brand strategies for new properties with their owners
- Serve as TBP’s primary contact for daily client relationships, operations, and planning
- Arrange recurring management and strategic reviews
- Use Asana or comparable project management tools to maintain communication and alignment
- Track actions, follow up, and drive accountability
- Represent each property’s vision, values, and strategic direction in reviews, pitches, and industry events
- Establish brand strategy in partnership with intellectual property owners
- Create short- and long-term franchise plans
- Work with creative, marketing, and product teams to ensure consistent brand messaging
- Apply both creative and commercial judgment across projects
- Deliver marketing and communications activity, engaging creative agencies when appropriate
- Coordinate expertise across audio production and distribution, television, publishing, gaming, commercial, and other functions
- Build and maintain a network of relevant agency contacts
- Control project scope and manage stakeholder expectations
- Monitor consumer trends, competitor activity, and audience data to uncover growth opportunities
- Define data requirements and share research and insights across TBP
- Identify potential commercial partnerships and support outreach
- Plan and lead pitch meetings
- Manage partnerships from concept through implementation handover while developing future opportunities
- Oversee multichannel campaigns for property launches and milestones with the Harry Potter Brand & Franchise Marketing team
- Handle operational administration, prepare presentation decks, and facilitate meetings
Талаптар
- At least five years of brand management experience in entertainment, gaming, or media
- Additional experience in product marketing, licensing, or intellectual property development is preferred
- Strong capabilities in project management, account management, data analysis, and creative development
- Excellent written and verbal communication skills for leading cross-functional teams
- Bachelor’s degree in business, marketing, communications, or a related discipline, or equivalent relevant professional experience
- Detailed knowledge of franchise and brand management, intellectual property, licensing, content, partnerships, and the competitive landscape
- Substantial brand management experience, preferably including franchise management, brand stewardship, or marketing
- Ability to turn insights into strategies that develop the intellectual property consumer product portfolio while preserving brand values and storytelling
- Strong partner and stakeholder management abilities
- Able to work independently across several projects
- Highly organized, with the ability to prioritize in a fast-changing environment and meet tight deadlines
- Excellent verbal and written communication skills
- Storytelling ability that balances creative ambition with commercial requirements
- Experience with negotiation and commercial decision-making
- Exceptional attention to detail while working at speed
- Self-directed, proactive, enthusiastic, creative, and innovative
Артықшылықтар
- Competitive salary
- Company bonus scheme
- 33 days of annual leave including bank holidays
- Group pension plan with a 5% company contribution
- Life assurance worth four times salary
- Health insurance, currently provided through Vitality
- Health Shield cashback plan
- Harry Potter franchise partner discounts and a free ticket to both parts of Harry Potter and the Cursed Child
- Annual creative bursary
- Season ticket loan
- Cycle scheme