Sitemate develops cloud-based data capture and information management software for operational teams. Its customizable systems support asset management, fleet tracking, safety and quality processes, and project delivery, helping organizations collect information in the field, manage workflows, and produce clearer reports from a central platform. Mobile access connects field and office teams across construction, infrastructure, energy, logistics, manufacturing, and consulting environments.
Vice President of Marketing, Sydney (Hybrid)
Lead Sitemate’s global marketing organization and demand generation for construction software and AI agents. Own SEO, AEO, paid acquisition, marketing operations, and growth performance.
Description
- Lead global demand generation across design, product marketing, performance marketing, social media, marketing operations, and content engineering
- Represent marketing with the CEO and executive team
- Convert company strategy into focused marketing priorities
- Own demand generation results across content, paid channels, outbound systems, data, and reporting
- Direct the marketing organization, including hiring, structure, workforce planning, budget, performance, promotions, and exits
- Plan quarterly marketing initiatives and maintain performance scoreboards
- Define and document the division between demand generation and product-led growth
- Set AI adoption goals for marketing, prioritize automation, measure results, and manage brand and privacy risks
- Create dependable workflows between Product Marketing and Design
- Develop and guide the content roadmap
- Increase brand visibility through SEO and AEO
- Improve retargeting, lead-value measurement, and quarterly paid-media budget allocation
- Build marketing operations systems for outbound activity, data, reporting, and the website
- Personally make campaign, content, and channel decisions
- Own attribution and conversion tracking throughout the funnel
- Coach leads across Performance Marketing, Content Engineering, Marketing Design, and Product Marketing
- Evaluate whether to build, buy, or partner for marketing tools and AI-era search capabilities
- Partner with the VP of Growth, Operations, GTM leadership, and EPD leadership
Requirements
- Marketing leadership experience, preferably including a comparable growth-stage transition
- Experience in SaaS
- Demand generation experience with direct ownership of a pipeline or MQL target
- Content marketing experience covering SEO and AEO
- Performance marketing experience across paid channels, including disciplined ecommerce-style acquisition
- Technical fluency in attribution and conversion tracking, including hands-on setup or debugging
- Experience leading marketing during a period of rapid growth and change
- Ability to identify the causes of underperformance and intervene directly
- Ability to serve as the single accountable owner for cross-functional work
- Experience with WordPress or another content management system
- Experience using AI coding tools such as Claude Code, Open Code, or Cursor
- Experience with project management tools such as Slack, Jira, or Confluence
- Experience with Google Analytics
- Experience with Google Search Console
- Experience with Bing Search Console
- Experience with Meta channels
- Experience with Google Sheets
- Vertical technology experience, marketing website ownership, or growth experience is desirable
- Full permanent work rights are required
- If based in Sydney, willingness to work from the Sydney office at least two days per week; otherwise, willingness to relocate to Sydney within three months
- benefits
Benefits
- Equity
- 20 days of annual leave
- Sick leave
- Carer’s leave
- Compassionate leave
- 16 weeks of primary carer parental leave
- 6 weeks of secondary carer parental leave
- Employee Assistance Program
- Learning and development budget
- Home office setup
- Weekly catered lunches
- Work-from-anywhere weeks
- Flex days
- Monthly all-hands covering metrics, hiring plans, and financial performance
- Transparent levels, career frameworks, and pay ranges