Ren
Ren
Ren is a philanthropic technology and managed services company focused on helping donors, advisors, and charitable organizations make informed giving decisions. Its platform and services support charitable vehicles such as donor-advised funds, charitable trusts, and annuities, helping clients structure and manage their philanthropic goals. Ren reports supporting more than $150 billion in charitable assets and distributing over $50 billion to charities, while providing practical resources and insights on charitable giving strategies.

Vice President of Marketing and Communications

Lead marketing and communications for Ren, RCF, and AEF, strengthening brand trust, generating demand, and engaging advisors and donors.

Description

  • Lead a cross-functional team across content, public relations, internal communications, paid media, and events
  • Establish the team’s vision, operating cadence, KPIs, accountability model, and standards for operational excellence
  • Mentor team members and develop the next generation of marketing leaders
  • Manage agency relationships and maintain accountability for results
  • Advance testing, experimentation, AI-assisted content, workflow innovation, and emerging channels
  • Set the brand vision and drive consistent adoption across Ren, RCF, and AEF
  • Define audience segments and connect content, public relations, internal communications, paid media, and events into a unified brand experience
  • Convert brand strategy into a growth roadmap centered on awareness, advisor and donor preference, and advisor acquisition
  • Set the strategy for the DAF Giving Summit and oversee its planning, content teams, and vendors
  • Drive demand through nurture, lifecycle, channel-mix, paid media, distribution, attribution, and reporting initiatives
  • Own website content and performance, including SEO, AEO, and AI-powered discovery
  • Create the public relations strategy and manage the PR agency
  • Oversee internal communications

Requirements

  • At least 15 years of experience in marketing and/or brand leadership
  • At least 5 years in a senior people-management leadership position
  • Demonstrated ability to build a metrics-led culture with a strong focus on testing and experimentation
  • Experience creating benchmark and KPI frameworks that tie marketing activity to business results
  • Proven leadership of multidisciplinary teams
  • Experience influencing complex, multi-stakeholder sales environments is a strong advantage
  • Exceptional writing and communication abilities
  • Bachelor’s degree required

Benefits

  • Ren is an equal opportunity employer
  • Fully remote work arrangement
  • Occasional travel

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