Ren
Ren
Ren este o companie de tehnologie și servicii gestionate axată pe filantropie, care îi ajută pe donatori, consilieri și organizații caritabile să ia decizii informate privind donațiile. Platforma și serviciile sale sprijină instrumente filantropice precum fondurile recomandate de donatori, trusturile caritabile și anuitățile caritabile, ajutând clienții să își structureze și să își gestioneze obiectivele filantropice. Ren declară că sprijină active caritabile în valoare de peste 150 de miliarde de dolari și că a distribuit peste 50 de miliarde de dolari către organizații caritabile, oferind totodată resurse practice și informații despre strategiile de donații caritabile.

Vice President of Marketing and Communications

Lead marketing and communications for Ren, RCF, and AEF, strengthening brand trust, generating demand, and engaging advisors and donors.

Descriere

  • Lead a cross-functional team across content, public relations, internal communications, paid media, and events
  • Establish the team’s vision, operating cadence, KPIs, accountability model, and standards for operational excellence
  • Mentor team members and develop the next generation of marketing leaders
  • Manage agency relationships and maintain accountability for results
  • Advance testing, experimentation, AI-assisted content, workflow innovation, and emerging channels
  • Set the brand vision and drive consistent adoption across Ren, RCF, and AEF
  • Define audience segments and connect content, public relations, internal communications, paid media, and events into a unified brand experience
  • Convert brand strategy into a growth roadmap centered on awareness, advisor and donor preference, and advisor acquisition
  • Set the strategy for the DAF Giving Summit and oversee its planning, content teams, and vendors
  • Drive demand through nurture, lifecycle, channel-mix, paid media, distribution, attribution, and reporting initiatives
  • Own website content and performance, including SEO, AEO, and AI-powered discovery
  • Create the public relations strategy and manage the PR agency
  • Oversee internal communications

Cerințe

  • At least 15 years of experience in marketing and/or brand leadership
  • At least 5 years in a senior people-management leadership position
  • Demonstrated ability to build a metrics-led culture with a strong focus on testing and experimentation
  • Experience creating benchmark and KPI frameworks that tie marketing activity to business results
  • Proven leadership of multidisciplinary teams
  • Experience influencing complex, multi-stakeholder sales environments is a strong advantage
  • Exceptional writing and communication abilities
  • Bachelor’s degree required

Beneficii

  • Ren is an equal opportunity employer
  • Fully remote work arrangement
  • Occasional travel

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