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Sleek is a digital business services platform helping small and medium-sized enterprises manage essential administrative and compliance work online. Its services include company incorporation, accounting, payroll, corporate secretarial support, and business account setup. By bringing these processes together in one platform, Sleek helps businesses simplify operations and manage their ongoing obligations with clear, efficient digital workflows.
Senior Performance Marketing Lead
Lead performance marketing across Sleek’s markets, optimizing Google Search campaigns, attribution, and ROAS for its AI-powered back-office services. Drive revenue growth across Asia-Pacific through data-led campaign strategy.
Description
- Develop data-led insights and optimization strategies for performance campaigns across Sleek’s markets.
- Assess Google Search campaigns and on-site performance.
- Forecast results and keep campaign performance on target.
- Improve keywords and ad creative to surpass revenue and ROAS goals.
- Make real-time campaign changes to address underperformance and improve results.
- Adjust bids, refine audience targeting, and manage campaign budgets.
- Launch and improve campaigns in growth markets.
- Shape keyword strategies and create tailored ads to increase conversions.
- Find and share practical growth opportunities with ecommerce and sales teams.
- Investigate tracking discrepancies and resolve them to maintain accurate attribution.
- Take part in technical and soft-skills interviews.
- Provide a professional reference and complete required background screening before the final offer is confirmed.
Requirements
- Bring in-house performance marketing experience; agency-only experience does not meet this requirement.
- Have managed at least USD 100,000 in monthly ad spend.
- Show a record of surpassing revenue and customer acquisition goals.
- Have at least six years of hands-on Google Ads experience, including campaign setup, management, and reporting.
- Understand how to optimize multiple Google Ads campaign types.
- Significant Performance Max experience is a strong advantage.
- Use Excel and Google Sheets proficiently, including advanced formulas, pivot tables, and dynamic dashboards.
- Analyze large datasets and draw meaningful trends and insights from them.
- Identify tracking discrepancies and resolve complex attribution and tracking issues.
- Forecast results and track performance against targets.
- Communicate findings clearly in writing and conversation to non-technical stakeholders.
- Collaborate with marketing, business intelligence, and ecommerce teams.
- Take ownership, work reliably, and follow tasks through to completion.
- Be humble, open to feedback, and willing to learn.
- Think systematically and exercise sound judgment.
- Make decisions based on data.
- Handle difficult situations constructively.
- Consent to required background checks covering education, criminal history, political exposure, and bankruptcy or adverse credit history.
Benefits
- Work from home three days each week.
- Flexible start times to accommodate family and other needs.
- Work remotely from anywhere in the world for one month each year.
- Access internal and external training programs.
- Take on opportunities for personal growth, responsibility, and autonomy.
- Join a diverse and inclusive workplace.
- Work in a B Corp-certified company culture.
- Access learning and development opportunities focused on AI.
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