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OUAI
OUAI
51 – 200 Employees
Food & BeverageHealthcareManufacturing
OUAI is a beauty and personal care company creating hair care, body care, and fragrance products with a Parisian-inspired point of view. Its range includes shampoos, conditioners, scalp treatments, body washes, creams, scrubs, perfumes, and scented mists designed for different hair types and everyday care needs, including frizz, dandruff, and scalp health. OUAI also incorporates refill options across parts of its collection to help reduce packaging waste. For job seekers, the company offers opportunities connected to product development, beauty, consumer goods, and brand-led retail.
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Senior Manager, Brand Marketing - Hybrid

Temporary Brand Marketing Manager leading OUAI’s prestige beauty brand across global, digital, retail, and media channels. Own campaigns, partnerships, activations, and team leadership during a maternity-leave cover.

USUnited StatesCACaliforniaHybridFull-timeSeniorEnglish RequiredBrand Manager

Description

  • Own OUAI brand initiatives spanning strategic planning, advertising, media, consumer insights, activism, events, sponsorships, retail marketing, partnerships, and sampling
  • Develop integrated product-awareness campaigns and ongoing brand-building strategies
  • Lead media and awareness planning with the Digital team and media agency, including media buys and platform evaluation
  • Drive marketing analysis with cross-functional partners
  • Create and maintain the global brand marketing calendar
  • Oversee global and retailer-specific campaign execution
  • Protect brand identity and ensure external materials follow brand guidelines
  • Align Product, Digital, and Sales teams on go-to-market plans, messaging, assets, and integrated strategies
  • Partner with Digital to amplify campaign messaging and improve conversion
  • Build and manage brand collaborations and partnerships
  • Lead project kickoffs and post-mortem reviews
  • Oversee marketing asset management and presentation development
  • Prepare campaign presentations for internal teams, retailers, and marketing partners
  • Manage external sampling programs
  • Develop retail-partner relationships and execute retailer marketing initiatives
  • Create and deliver brand events and activations
  • Oversee merchandise development from sourcing through execution
  • Direct activism strategy and fiscal donations
  • Manage the brand budget and financial reporting
  • Create marketing strategies for priority international markets
  • Partner with Digital and Sales on kits, promotions, merchandise, limited offers, and retailer exclusives
  • Work with Product Development throughout the product lifecycle to embed brand identity in product copy, launch stories, and educational content
  • Apply performance hindsight, competitive analysis, and industry trends to shape growth-focused storytelling and promotions
  • Manage and develop two direct reports by setting priorities, providing feedback, and overseeing delivery
  • Report to the VP, Brand Marketing

Requirements

  • At least six years of experience in brand marketing
  • Background in beauty or consumer brands
  • Strong knowledge of product launches and brand storytelling
  • Ability to take ownership of active campaigns, reprioritize quickly, and maintain momentum during a temporary assignment
  • Combination of strategic judgment and hands-on execution skills
  • Comfort reviewing creative work, removing blockers, and making timely decisions
  • Experience connecting campaigns across social, paid media, retail, and digital channels
  • Confidence leading three direct reports and collaborating with senior leaders, agencies, and cross-functional teams
  • Availability to work full time Monday through Friday
  • Must be authorized to work without immigration sponsorship

Benefits

  • Temporary position covering a maternity leave
  • Full-time schedule required Monday through Friday
  • Immigration sponsorship is unavailable for this role
  • OUAI generally does not sponsor non-immigrant visas or permanent residency, except in limited areas requiring highly specialized backgrounds at OUAI’s discretion

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